97
submitted 1 month ago by Blaze@sopuli.xyz to c/movies@lemm.ee

If you grew up in the early 2000s, you probably saw a trailer for Kangaroo Jack. The trailer gives the impression that the movie is a screwball road trip comedy about two friends and their wacky, talking Kangaroo sidekick. Except it’s not that. It’s an extremely unfunny movie about two idiots escaping the mob. There’s a random kangaroo in it for like 5 minutes and he only talks during a hallucination scene that lasts less than a minute. Turns out, the producers knew that they had a stinker on their hands so they cut the movie to be PG and focus the marketing on the one positive aspect that test audiences responded to, the talking kangaroo, tricking a bunch of families into buying tickets.

What other movies had similar, deceitfully malicious marketing campaigns?

you are viewing a single comment's thread
view the rest of the comments
[-] I_Has_A_Hat@lemmy.world 3 points 1 month ago* (last edited 1 month ago)

I honestly think thats brilliant marketing and actually hammers home the message being told. Modern war and life in the military isn't like what you normally see in media or what the recruiters will promise you. It's often a boring, exhausting, lonely, massive waste of fucking time in the most hellish of environments, all punctuated by moments of high stress. Most soldiers don't see direct action and have practically zero insight into what is going on. Why was that patch of dirt 5 miles away just bombed? Was it us who bombed it? Who fucking knows? Get back to drilling.

this post was submitted on 14 Oct 2024
97 points (97.1% liked)

movies

1809 readers
463 users here now

Warning: If the community is empty, make sure you have "English" selected in your languages in your account settings.

🔎 Find discussion threads

A community focused on discussions on movies. Besides usual movie news, the following threads are welcome

Related communities:

Show communities:

Discussion communities:

RULES

Spoilers are strictly forbidden in post titles.

Posts soliciting spoilers (endings, plot elements, twists, etc.) should contain [spoilers] in their title. Comments in these posts do not need to be hidden in spoiler MarkDown if they pertain to the title’s subject matter.

Otherwise, spoilers but must be contained in MarkDown.

2024 discussion threads

founded 1 year ago
MODERATORS