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[The Verge] You don’t have to freak out about aspartame in your diet soda
(www.theverge.com)
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this post was submitted on 01 Jul 2023
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Soda companies could literally just switch to stevia or monk fruit tomorrow and it wouldn't be a problem. The only issue is their refusal to change.
Yeah buuuuuuuuut bottom line et al
Which I don't understand. It literally would be cheaper for them to use stevia or monk fruit and call it a day than to quibble over something so trivial.
On the scale of Pepsi or Coke, a seemingly trivial amount like 1/2 a cent a can adds up to significant money. It's amazing how companies pinch pennies when dealing in volume like that. They sold 32 billion cases of beverages in 2022. No idea what the real figure is, but let's say 5,000,000,000 of those are diet drinks with aspartame... that's 120 billion cans, so if the other sweetener cost only 1 cent more per can that's 1.2 billion dollars.
Since the verdict on aspartame isn't clear, they'd also have to tweak the formula for flavor, and switching would be somewhat of a PR admission that there's something wrong with aspartame, I imagine they're very reluctant to change anything.