Someone could make the best game of all time according to one random guy, but if it's not a game I want, I'm not playing it, and there are games I'd like to be made so that I can play them. Great games that people want to play create profit. Exploitative games also profit, but I'd lay that at the feet of poor regulation. If you want to profit, generally, you're making a game that as many people as possible will want to play, or a game that enough want to play but that itch hasn't been scratched by your competitors. How do you make money with Baldur's Gate 3? You make a really good Baldur's Gate game, and then people buy it. Even the exploitative games are desirable to their audience for one reason or another before they get to the exploitative parts.