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Activision spent a movie blockbuster's budget on Black Ops 6 marketing. (80.lv)
submitted 4 weeks ago by Dot@feddit.org to c/pcgaming@lemmy.ca
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[-] YungOnions@sh.itjust.works 17 points 4 weeks ago

I find it crazy that Black Ops, a series that'd surely sell gangbusters with minimal marketing thanks to word of mouth, gets a marketing budget bigger than the GDP of a small country. Yet a new IP that noone has heard of yet gets a far smaller budget. It seems completely back to front, to me.

this post was submitted on 25 Oct 2024
80 points (98.8% liked)

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