One of the new Google ai features lets you upload text and it will create a fake "back and forth" podcast about that text. Its surprisingly better than you think, but still pretty fake.

Looks like the person in the article uploaded 10 years of emails about sales deals into it, and is now really happy to be able to search all of those deal emails and have it make a fake podcast about something specific in them so they can listen to it instead of reading.

I don't consider that a CRM, past it having data about business deals. A CRM is what does something with that data, but maybe "hold the data" is as far as some folks get.