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this post was submitted on 03 Nov 2024
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chapotraphouse
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Yeah I saw an actual store years ago somewhere on the east coast that had a huge fucking Reich eagle on the storefront with the BOY under it.
I was wide-eyed as fuck going "what the fuck is this"
Apparently it's English. Company literally called "Boy London" https://www.boy-london.com/collections/t-shirts-24
Of course someone on reddit noticing it a decade ago with my same reaction. https://old.reddit.com/r/WTF/comments/2f8use/this_boy_london_logo_is_literally_a_nazi_symbol/?rdt=52214 and of course all the comments are all "Oops all Nazis"
Honestly whoever came up with the idea to brand their shirts the nazi party's eagle should have it glued to their body and go for a tour in one of those small medieval torture cages on the back of a flatbed and have whatever shit people got on hand thrown at them
It's not Nazi heraldry unless it comes from the National Socialist region of Bavaria!
Just sparkling fascism!
That's every region of Bavaria!
"Ironic" nazi imagery used to be popular in certain parts of the 70s punk scene in London, which is where the brand originates from.
Same with Fred Perry shirts, Lonsdale clothing and Ben Sherman jackets. Used to be the uniform for anti-racist, working class skinheads, rude boys and other kinds of cool people in London in the 70s. Now it's been co-opted by a bunch of nazi assholes or English geezers with the worst opinions you've ever heard.
I still rock all those because boneheads and proud boys can all fuck right off. And I find delight when one tries to sidle up to me and I get to tell them to fuck off to their face.
SHARPs/RASH stay winning
That makes some kind of sense. Iirc the purpose was to piss off people who thought of themselves as being not-Nazis who were definitely de-facto Nazis.
But like it's 2024 now, WWII and the OG Nazis are not within easy living memory, this doesn't work anymore.
Obligatory Aldo Raine reference riiiiiiiiiiiiiiight here.
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Posted for your amusement:
BOY is a powerful message of hedonism, a rebel yell, a crusading anarchic flag of true rebellion – a radical, fearless, and apolitical attitude to life.
BOY is not about gender but the freedom to be anything, Society changes, music changes, fashion changes, ideas change, people change, emotions change - but BOY is constant.
Born in 1976 on London’s Kings Road, BOY was part of the birth of punk. Billy Idol worked in the store, Sid Vicious and Jonny Rotten would hang out, Bob Geldof, The Stones – customers would take a deep breath as they walked into BOY, never knowing what or who they might encounter.
BOY became a cult name that swept around the world drawing crowds that caused chaos on the street outside so big that doormen had to hold them back. From Punk to New Romantic, Blitz, Goth, New Wave and Acid House – BOY has been a social barometer over five decades, with a legacy in fashion history as a visual account of counter-cultural style through time. From the Kings Road to Covent Garden and Soho, BOY has been a hub for the vanguard, the avant-garde, and the artistic rebels. The world keeps spinning, but BOY lives on.