I think the problem is that they use the same open world formula that they started, but others have taken and improved it and they haven't kept up with the times. Shadow of Mordor/war scratch the same itsch as assassin's creed with more interesting mechanics. Those aren't even new games at this point. Horizon zero dawn and forbidden West offer a more action focused experience with a better open world, again not super modern games.

It's like Bethesda, they are still putting out games that are straight from 2010.