I think the taking point you're sharing is actually the one pushed by corporations to curtail social movements that could end them.

I always hear people talk about how ten companies are responsible for 90% of plastic use, one of those is Coca-Cola who create billions of tons of plastic bottles which the CEO swims in like Scrooge McDuck.. oh no, they put drinks in them and everyone that's too lazy to carry a water bottle buys them, drinks the liquid then maybe puts the bottle in the trash, many just throw them on the ground.

You know what happened when we all stopped renting videos? Blockbuster died, also all those VHS cassette stopped being made... Try and imagine how it would look in the coke corporate office if everyone decided they weren't going to buy drinks in plastic bottles. How long would it take for them to turn off the machines when all the outlets cancel their restock orders? How long could they sit paying rent on factories sitting idle and stacked with unsold product?

Of course we need policy and regulation but ignoring our responsibility to make personal choices only benefits the corrupt and damaging corporations, we could crush them so easily but instead of trying it's now popular to pretend our choices don't matter