Yeah, my problem is that this was made to coincide with the Snapdragon Windows PCs, which are really good at a bunch of stuff and specifically not good at NPU performance, so the result of the "AI" branding ends up being really disappointing.

We could talk about all the other growing pains and the ways those devices were covered, but the obsessive focus on "AI" certainly didn't help, as demonstrated by the bizarre reporting linked in the OP.