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Meta to introduce Ads on Threads in 2025 in move surprising no one.
(www.reuters.com)
This is a most excellent place for technology news and articles.
Did threads take off recently or what's the story? I thought it was unsuccessful as xitter was already the preferred platform
It isn't anymore, ad I expect that to accelerate. The Guardian just announced today that they will no longer use it, for example (although individual journalists may still choose to do so)
Meta auto created threads accounts for all instagram users iirc so they kinda forced thwir way into the market by pre inflating their numbers.