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Is it worth rounding up at checkout?
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Going to stop you right there and say, No the business does not take your contribution and offset their own tax liability with it.
The whole partnership with charity is purely a feel good transaction.
On further research, you are correct. I've heard the thing about it being deductible for the business repeated enough that I thought it was true. Guess that's just a reminder to always be fact-checking. I will be editing my comment accordingly. I do feel like the rest of my comment still has some value on how to determine whether it's worth it or not.
Thank you for pointing out my wrongness.
Not to worry mate.