The problem is people are only going to change their behaviour once the consequences hit them, and with global warming, the consequences won't really hit them until a long time later.
The second problem is the consequences are dramatic. And very hard if not impossible to turn around.
To really get people and companies to change their behaviour, we would need an immediate consequence to behaviour that is bad for the environment.
Bottom line is, some people try, some people don't give a shit, and in the end we will have to deal with it.
I hope governments are watching carefully, we will need to keep a lot of water away from us in the future, and we'll have to deal with the changing climate too.
I worked in a glasshouse for a while. Since everything is glass, and the temperature is pretty high, the new guy went to change his pants from long ones to short ones. The son of the boss, who just started recently, decided he did not like it and fired him on the spot.
I thought it was really stupid. Unfortunately there was no talking him out of it. The guy was hard to work with, and part of the reason I quit that job later.