Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.
Bull-fucking-shit. That's just not how any of this works.
There are plenty of companies that make appliances that last a long fucking time, and don't have to rely on fucking DLC micro transaction AI bullshit. The reason Instant Pot went bankrupt is the same reason a ton of popular companies have recently had issues: They got bought by private equity (who also owned Pyrex and fucked them over), saddled with a shitton of bad debt, squeezed of every bit of brand value they had, and then left to fall apart as the PE firm made off with millions.
The fact that the writer correlated "quality, durable good" with "unsuccessful business and bankruptcy" is absolutely one of the worst takes, and really shows just how pervasive this disgusting idea of "must be disposable to be profitable" really is.
Well, are you going to tell us the story?