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During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.

For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

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[-] vext01@lemmy.sdf.org 242 points 3 months ago

premium mouse that receives constant updates

Come on. How many firmware updates can we really expect for a mouse?

I've had an m570 for about 10 years. Every time it broke, I fixed it. Why do we need a subscription?

[-] ASDraptor@lemmy.autism.place 225 points 3 months ago

This is not about you, but about them. It's not that you need a subscription. It's that they need you to have a subscription.

[-] vext01@lemmy.sdf.org 49 points 3 months ago

But they need to convince me that the subscription is worthwhile!

[-] kubica@fedia.io 89 points 3 months ago

If you are going to ask questions maybe you are not the target demographic.

[-] vext01@lemmy.sdf.org 20 points 3 months ago

Damned straight! I'll stick with my boring old non-ai grandpa mouse.

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[-] partial_accumen@lemmy.world 40 points 3 months ago

But they need to convince me that the subscription is worthwhile!

They'll remove any mice from the market that doesn't have a subscription model and others will follow suit.

Future mouse DLC: "Special promotion! $5 discount on unlocking right mouse button!"

[-] TheEighthDoctor@lemmy.world 27 points 3 months ago

They’ll remove any mice from the market that doesn’t have a subscription model and others will follow suit.

Good luck with removing aliexpress mice from the market

[-] AbidanYre@lemmy.world 27 points 3 months ago* (last edited 3 months ago)

I doubt the open source options will be adopting this strategy either.

I have a ploopy trackball and love it.

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[-] TimeSquirrel@kbin.melroy.org 35 points 3 months ago

How many firmware updates can we really expect for a mouse?

Almost none, why the hell would a mouse ever need firmware updates except to fix fuckups? It has one job, translate clicks and movements into signals for the computer.

[-] Nougat@fedia.io 24 points 3 months ago

I used an HP dead stock "this ships with every computer we sell" optical mouse for twenty years before it broke.

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[-] SatansMaggotyCumFart@lemmy.world 19 points 3 months ago

So Logitech can bill every one of its customers every month.

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[-] skyspydude1@lemmy.world 226 points 3 months ago

Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

Bull-fucking-shit. That's just not how any of this works.

There are plenty of companies that make appliances that last a long fucking time, and don't have to rely on fucking DLC micro transaction AI bullshit. The reason Instant Pot went bankrupt is the same reason a ton of popular companies have recently had issues: They got bought by private equity (who also owned Pyrex and fucked them over), saddled with a shitton of bad debt, squeezed of every bit of brand value they had, and then left to fall apart as the PE firm made off with millions.

The fact that the writer correlated "quality, durable good" with "unsuccessful business and bankruptcy" is absolutely one of the worst takes, and really shows just how pervasive this disgusting idea of "must be disposable to be profitable" really is.

[-] TheReturnOfPEB@reddthat.com 51 points 3 months ago* (last edited 3 months ago)

Thank you for typing this up because I was not capable of doing it because vitriol messes up my WPM.

[-] Cethin@lemmy.zip 17 points 3 months ago* (last edited 3 months ago)

Partially true, but also they wouldn't invest in something that lasts forever (without it costing an absurd amount of money or the subscription requirement). I like this video that shows the issue pretty well. (TLDW: Communist Germany made glass so durable it didn't break as a product to sell to the west. No company would purchase it though because they made most of their profit from selling replacements. The glass is now what we call Gorilla Glass, which is really only available on phones, which are designed to be replaced every few years anyway.)

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[-] stefenauris@pawb.social 121 points 3 months ago

Businesses could save a lot of money by just firing their CEOs

[-] NegativeInf@lemmy.world 42 points 3 months ago

If anyone's job could be replaced with ChatGPT, it's these chucklefucks.

[-] Kolanaki@yiffit.net 79 points 3 months ago

And now I no longer wish to buy Logitech products...

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[-] hedgehogging_the_bed@lemmy.world 78 points 3 months ago

Logitech's desire to put AI in my IO devices is exactly why I am moving to a different manufacturer. I want solid hardware, not hardware as a service. HP also is trying this with printers and it's total bullshit.

If I am paying a monthly fee, I'd better not also have to buy garbage hardware. That better be provided for free and replaced when it inevitably fails.

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[-] pachrist@lemmy.world 53 points 3 months ago

I hate this approach to business.

Coupling subscriptions with forced obscolecence is a nightmare. If HP made the best printer money could buy, using it with a subscription model would be a hard sell. But they make shit printers that die at the drop of a hat, so coupling them with a subscription is asinine.

Logitech makes a decent mouse, passable webcams, and shit keyboards.

Just in case anyone from Logitech ever reads this, I own 2 MX Verticals, an MX Ergo, and an MX Master 2S. I love them all, but I'd rather use an OEM bog standard Dell mouse than pay for a subscription.

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[-] dan@upvote.au 49 points 3 months ago* (last edited 3 months ago)

I've already got a Forever Mouse though... I'm using a $25 Logitech M705 I bought 10 years ago, before they cheaped out and replaced the metal scrollwheel with a plastic one. Works great. I have to replace the battery once every two years or so. I've got an 11-year-old Logitech mouse at work too.

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[-] almost1337@lemm.ee 43 points 3 months ago

The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

Man, we had to replace the fuse on ours four times before we gave up on it; I don't think 'product longevity' was a major factor in the brand's downfall. It also did a shit job of cooking rice.

I also highly doubt Logitech's ability to make a "forever" mouse with how many I've had to RMA due to faulty left click switches. Get your product design, supply chain, and QA in order before you start trying to tie people down with wholly unnecessary and unwanted subscriptions. Shitty ent seeking MBA vampires fucking everything up for everyone.

[-] circuscritic@lemmy.ca 19 points 3 months ago

Instant Pot didn't simply go bankrupt. It was busted out by private equity.

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[-] Kekzkrieger@feddit.org 40 points 3 months ago

Another proof ceo's that most of those cunts in charge either got there by winning the birth lottery or bullshitted their way up and are complete clueless idiots. Any sane person with an idea of what they are doing knows its all bullshit.

[-] Etterra@lemmy.world 34 points 3 months ago

Oh wow I never wanted to stop buying Logitech before. I guess there's a first time for everything. Fuck this noise.

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[-] EvilBit@lemmy.world 33 points 3 months ago* (last edited 3 months ago)

The answer to this is simple. Go private. Get a buyout and delist so you aren’t literally required to permanently and constantly grow your company bigger and sell more than you did last year for the rest of eternity in the name of the almighty shareholders.

Sell great hardware to people who need it, develop a loyal fan base, and treat them right, forever. I guarantee that the rate of valid, reasonable purchases of high-quality, durable new mice and keyboards is more than enough to sustain a very healthy company full of very talented employees forever, as long as they aren’t required to always make more money than ever before.

[-] BearOfaTime@lemm.ee 30 points 3 months ago

Welp, looks like I just bought my last Logitech mouse. I've sworn by them for over 20 years.

Nope, fuck you Logitech.

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[-] thegreenguy@sopuli.xyz 30 points 3 months ago

Weird, because I'm pretty sure all other mice can be used forever, as long as they don't break.

[-] Schorsch@feddit.org 20 points 3 months ago

I'm pretty sure the 'forever' part refers to the payment model.

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[-] cmrn@lemmy.world 29 points 3 months ago

Trying to make a flagship product and keep it pumped up through subscription sounds a lot like live service games.

And those all fucking suck.

[-] FartsWithAnAccent@fedia.io 27 points 3 months ago* (last edited 3 months ago)

Fuck that, no thanks! How about you build repairable mice that can last forever instead?

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[-] rsuri@lemmy.world 26 points 3 months ago

Another piece of the Forever Mouse puzzle is the software. Logitech uses its Options Plus software which essentially walks people through making prompts to interact with AI. But Faber says this is just the start:

This is intended to appeal to investors instead of customers.

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[-] cygnus@lemmy.ca 26 points 3 months ago

Meh, I'm going to hold out for a subscription-based AI-enabled mousepad.

[-] nobleshift@lemmy.world 14 points 3 months ago

With OneDrive ....

[-] homesweethomeMrL@lemmy.world 25 points 3 months ago

Bite my shiny metal PS/2 adapter

[-] umbraroze@lemmy.world 25 points 3 months ago

Oh I have a Forever Mouse. Bought a Microsoft Intellimouse Optical in 2001 or so. Still works. Use it with my Raspberry Pi sometimes. Also bought another Microsoft wireless laptop mouse like a decade ago. Still works just fine.

...The Logitech mouse that I bought against my better judgement in 2020 is starting to show signs of fatigue.

Also how the everliving hell do you add AI to input devices? Are they just going to guess what I'm pointing at?

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[-] InternetUser2012@midwest.social 22 points 3 months ago
[-] PonyOfWar@pawb.social 21 points 3 months ago

I don't see the point of this. Why would a mouse need constant software updates? I could plug in a 20 year old mouse and it would work just fine on my PC, no updates needed.

[-] sunzu@kbin.run 20 points 3 months ago

There is no point... This corporate parasites justifying their new scam.

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[-] gedaliyah@lemmy.world 19 points 3 months ago

"This is a premium feature. To unlock the right-click menu, just enjoy this 30 second ad, or click to add to your monthly subscription."

[-] Astronauticaldb@lemmy.world 18 points 3 months ago

This reminds me: I got a Logitech mouse as a gift a while back, and to get it functioning I needed to install a settings app for it for some reason. Today, I find in my Task Manager that they somehow installed an AI assistant platform thing using that settings app. I'm currently in the market for a new mouse lol.

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[-] hperrin@lemmy.world 18 points 3 months ago

And I don’t want to buy it. Not everything needs to be a subscription.

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[-] CatZoomies@lemmy.world 17 points 3 months ago

Since we’re pretty much all in agreement that Logitech has enshittified with the Great Ones like Ubisoft, Hewlett Packard, and more, let’s talk about our last great products they made that we will no longer recommend! 😃

These are all my products that I love, and have been extremely high quality. All of them work just fine to this day!

  • Logitech G502 Proteus Spectrum mice (I own two, bought in 2018 I believe and still using)
  • Logitech C920 1080p 30 FPS webcam
  • Logitech G613 Lightspeed Wireless keyboard (great keyboard I use for work, hate that the keys are painted and will eventually wear away)
  • Logitech G603 Wireless Mouse (for work, works fantastic!)
  • Logitech Litra Beam LED lights (I own two)

Oh Logitech. Why can’t you just make products we can own instead of following the greedy “As a Service”? Ah well! Bound to happen one day (Steam, please please don’t ever become public).

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[-] Dettweiler42@lemmy.dbzer0.com 17 points 3 months ago

So many CEOs these days have their heads completely up their own ass when it comes to the concept of "buy it for life".

[-] gari_9812@lemmy.world 17 points 3 months ago

Reminder that getting a subscription service means moving away from something you buy occasionally to something you pay forever

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[-] Raiderkev@lemmy.world 16 points 3 months ago

Weird, I've had my mouse practically forever and it works just fine. I guess I better throw it in the trash so I can jump on this subscription based opportunity.

[-] floofloof@lemmy.ca 16 points 3 months ago* (last edited 3 months ago)

You know, a subscription-based, AI-enhanced mouse is exactly what I've been looking for. I'm so pumped! And for only $200 upfront plus a monthly subscription? Sign me up!

I hope they'll also make it easy for me to top up my monthly mouse-click credit through an app that just needs to know my precise location and my contacts and be allowed to display itself over other apps for accessibility reasons. Hopefully I can even check my mouse's status remotely through the app too, and adjust the colour of its LEDs to reflect my unique personality.

And maybe they'll even be able to personalize my mousing experience so my mouse can serve me better, by anonymously tracking what I hover over and click on. That'd be fantastic. And if the AI could also use this information to notify me about relevant deals and offers from their trusted partners, that would be the cherry on top.

This is going to be great! Thanks Logitech - I love it!

[-] Bishma@discuss.tchncs.de 14 points 3 months ago

I'm curious what monumentally terrible ideas they have for adding machine learning or LLM features to HIDs.

I'll go out of my way to avoid ever owning any of them, but I'm curious.

[-] captain_aggravated@sh.itjust.works 14 points 3 months ago

looks down at right hand resting on a Logitech M570 I've made several repairs on

I can see their strategy. Keep using microswitches rated for 1,200 clicks and you might need a subscription to these things if you don't know your way around a soldering iron.

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this post was submitted on 30 Jul 2024
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