Musks megaphone is a joke. Some of us knew Musk was an asshat a long time ago, but it's more common place now.
Musk is simply good at marketing. EVs were a buzz -gets into EVs. For a while, any halfway decent articles about 'Tesla' would go viral online. -Bought Tesla. Carbon Fiber was in - wanted to make all Teslas carbon fiber. Have you seen any paid ads for his shit? -It's all media buzz, and that buzz is dying.