I love taste.

It's far easier to slap a chook in the oven and end up with something delicious than what I've been able to figure out that's only plant based.

And yet the most consumed plant in the US is one that is barely edible for humans, and inedible for most the animals we feed it to.

The way forward is encouraging people to try better things. The warmth and joy of food is felt through the people that make it. Affordable and accesssible healthy food is becoming a custom, so migration from processed foods is easier.