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Please tell me that this is a secret plot by Amtrak officials to increase their ridership and bring high-speed rail across the US? Because if it is, I'll 100% support it!
Here's who to hate this time around fellas
Delta accomplishes this pricing through a partnership with Fetcherr, a six-year-old Israeli company that also counts Azul, WestJet, Virgin Atlantic, and VivaAerobus as clients. And it has its sights set beyond flying. “Once we will be established in the airline industry, we will move to hospitality, car rentals, cruises, whatever,” cofounder Robby Nissan said at a travel conference in 2022.
I wonder about these fuckers, like what is wrong with them. I totally understand theorising about this crap, it wouldn't be the first time I'd been down a line of thought purely thinking about "how could I maximise this" or "how could I solve this problem" but at some point I take a step back and "wait no, this is a horrendous idea" occurs to me. And then there's this twat who thinks "oh yeah, we should extract as much money from paying customers as possible and then we'll do it in other industries" and says it like they think everyone is going to think it's a good idea.
Delta has been by go-to airline for a long time. After reading this, I never want to fly with them again. Fuck them and anyone else who does this. If we collectively do nothing to put a stop to this practice now, it will be everywhere soon. I fucking hate this level of capitalism. Greedy fucks.
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How is that legal, honestly?
Because everything is legal when you create an AI to do it for you, apparently
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I love this! As it will motivate people to be as independent as possible to knock down their price
How the fuck is this legal, if true?
The better question, as with most of modern day runaway capitalism, is "WHY isn't this illegal?!"
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It's coming to your groceries and gas stations soon enough. Thanks to that wireless identification marker you carry in your pockets
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How does a AI know whether you're rich or not?
That’s a field in data science / marketing that’s been active forever… assume that companies at large have a rating of their prospects & customers & ex-customers alike which includes a notion of wealth. Either derived from consumption habits or acquired through data brokers or both usually.
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Your employer likely uses TheWorkNumber, that place lets anyone have all your data. Previous employers, W2s, dependents, SSN, salaries, bonuses, benefits, address, marriage status. Its given freely to corporations because fuck you this is America and this what we voted for.
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I have predicted this for a while now. As this will take effect, the airline no longer have responsibility for what sets the prices. The AI could for instance become very racist, driving prices through the roof for colored people if it somehow determines that well-paying racist customers will pay more to fly with only white people. Several scenarios like that could unfold, and since LLMs are basically impossible to get the source values for their decissions, no one can be held responsible for such choices.
Oh, and I'm sure the data from 23andMe will be abused soon to ensure that only healthy people get good prices. The personal data which "didn't matter that we shared" is about to unfold.
this post was submitted on 17 Jul 2025
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