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submitted 1 week ago by 1984@lemmy.today to c/technology@lemmy.world

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[-] Zak@lemmy.world 1 points 1 week ago

When I was about five years old, my parents were shopping for a car. When the radio said Brand X Dealer was the best place to buy a car, I was so excited to tell them what I'd just learned.

I haven't forgiven advertising since.

[-] stoy@lemmy.zip 1 points 1 week ago

I have said it before and I'll say it again.

Adblockers are a critical part of any modern computer's security suit, and everyone should use them.

I won't even consider removing mine unless the owners of a site with ads take full responsibility for any dammage to my computer coming from visiting their site with out an adblocker.

This is due to the fact that ads can be hijacked and infect your computer with malware just by accessing the site.

I have also experienced my browser being hijacked by clicking a link that was compromized, it redirected my browser in a loop, then opened a javascript password popup box that took all focus from the browser window and refused to go away, while the page below displayed a message that I needed to call tech support.

It was very annoying to resolve, Firefox would by default restore any pages that was open in a tab if the browser crashed, and since the password prompt was stealing focus from the browser window, I had to kill it through the Task manager, which restored the page on start up....

I had to create a new profile, then it it solved it

[-] pyre@lemmy.world 1 points 1 week ago

i know this may go against the general attitude here but i gotta say this does make me a little sad when i think about it. and i use adblockers as well, but i never knew what the numbers were. when it's put into context like this it's hard not to be discouraged by the fact that this is still probably a minority of users. i mean what the hell, how are people still using the internet with ads turned on.

[-] melsaskca@lemmy.ca 1 points 1 week ago

AdBlocker is the one who should get the Nobel Peace prize.

[-] CrowAirbrush@lemmy.world 1 points 1 week ago

Ads are out of control, they fill my day.

My home, my rules. Ads are not allowed on the devices i BOUGHT.

99% of the targeted ads i get tend to be targeted at someone who has a family and makes 3 times my wage, so you're wasting business resources for your own gain and wasting my time by serving them to me.

So fuck off outta my house.

[-] bhamlin@lemmy.world 1 points 1 week ago

Oh no. 🎻

[-] umbrella@lemmy.ml 1 points 1 week ago

GOOD. most people wouldn't care about blocking ads if they werent so keen on shoving them down your throat ever harder.

[-] WraithGear@lemmy.world 1 points 1 week ago

“And Scott Messer, founder of publishing adtech consultancy Messer Media, added: “Dark traffic is unlike anything we have seen before. It’s demonetising publisher content at scale without user consent. 

“Publishers already face an existential-level threat in the face of AI reducing referral traffic. This is another slice that publishers cannot afford to lose.””

https://youtu.be/ZTt-kfPvRks

[-] Tiger666@lemmy.ca 1 points 1 week ago

Good, I hope they go the way of the telegraph and whale oil salesman.

[-] kayohtie@pawb.social 1 points 1 week ago

"Without user consent" is a load of crap.

Honestly the scale makes me wonder how much is because it's fucking AI bots.

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[-] besselj@lemmy.ca 1 points 1 week ago* (last edited 1 week ago)

Raw-dogging the internet without an adblocker is about as irresponsible as not using contraception

[-] MysteriousSophon21@lemmy.world 1 points 1 week ago

And just like STDs, those malware-laden ads can infect your whole system before you even relaise what happened.

[-] rottingleaf@lemmy.world 1 points 1 week ago

I actually like how people are again on the wave of understanding that anarchism is right even if you've voluntarily consented to hierarchy. And other similar things.

Sometimes you need to break rules. Entropy and life are more important.

[-] Tiger666@lemmy.ca 1 points 1 week ago

One could only dream my friend. One day we will all help and care for each other.

[-] arc99@lemmy.world 1 points 1 week ago

Sites are lazy and greedy. They throw dozens and dozens of 3rd party javascripts into their headers, that punish and annoy people for not using an ad blocker - they slow the site down, bloat the memory, consume energy, track the user and festoon the page with garbage. As soon as people hear that an ad blocker is a thing, then of course they leap at the chance of using one.

It would be straightforward for sites to insert ads into their content - make the ad urls, images and links indistinguishable from actual content. i.e. serve them up from the same domain, from non predictable paths and use html structure where ads and content are intermingled. Even if an adblocker wanted to block the ads, there are no patterns that work and every single site would require different rules. But that requires effort. I suppose we should be glad that sites don't do it.

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[-] Bebopalouie@lemmy.ca 1 points 1 week ago

Almost 70. Spent way too many years watching cable shit tv. I hate ads. I fucking hate ads with a nuclear passion. I have ad blockers, pirated shit and some services that do not show ads so far. If there are ads I find an alternative or read a book. Our teen son screams ad every time he sees one that sneaks through ad just to get me going.

[-] JayGray91@piefed.social 1 points 1 week ago

a nuclear passion. I like that. surprised I never came across this phrase before lol

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[-] orca@orcas.enjoying.yachts 1 points 1 week ago

The ad industry is an abusive ex that complains when you defend yourself.

[-] napkin2020@sh.itjust.works 1 points 1 week ago

They're not ex. They're serial rapist.

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this post was submitted on 20 Jul 2025
56 points (100.0% liked)

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