This policy sounds dumb, in particular the insultingly small amount of money involved. That said, there is a problem with shoplifting in the UK where the police aren't treating it as a serious problem and often refuse to get involved. High streets are already dying with predatory retail unit rents and losing stock ontop of that might end up being the nail in the coffin.

We shouldn't encourage snitch culture when it comes to food.

If someone is stealing food, they're not doing it for fun or profit (unless it's caviar or other high value items).

Late stage capitalism

See somebody shoplifting? No you fucking didn't.

The frozen food specialist said that anyone who spots a suspected shoplifter in its stores should inform the nearest Iceland employee who will verify the incident before adding the reward to the individual’s loyalty card for immediate use.

Posted this because it sounds like one of the boring dystopian things ever. Plus the perverse incentive to snitch on people for a pound off your groceries is quite horrible.

Fuck Iceland