An amazing accomplishment for an industry with zero accountability for all the problems it creates and yet at the same time such a small improvement compared to the magnitude of the problems.
So, Tyson and JBS have to start lying a little less about how they hurt the environment and contribute to climate change. It's not a lot, in the huge scheme of things, but it's something!
Go after the ad agencies who pushed a claim without substantiation too.
Climate
Discussion of climate, how it is changing, activism around that, the politics, and the energy systems change we need in order to stabilize things.
As a starting point, the burning of fossil fuels, and to a lesser extent deforestation and release of methane are responsible for the warming in recent decades:

How much each change to the atmosphere has warmed the world:

Recommended actions to cut greenhouse gas emissions in the near future:

Anti-science, inactivism, and unsupported conspiracy theories are not ok here.