I've never quite understood it.
Travel five hundred, fifteen hundred, or five thousand miles - and there's always a contingent of Brits that want to go to a Wetherspoon or get a "full English brekkie" or go down the Liverpool bar for a few pints to watch the footie.
At that point it must be cheaper to just stay at home, put up with the colder climate, and just shell out the bus fare for a ride into town and back.
Not my holiday though - go wild!