Is it clickbait titles that don't want to say what the article is about?

(It's deceitful probabilities in lootbox drop rates, for anyone wondering)

Fines in general for large companies need to be adjusted to their profits rather than just being unrelated big looking numbers. A $1 million fine looks like a lot, but if the company made even $3 million from the behavior that landed them the fine, they're still incentivized to play dirty. If the fine if is a tiny fraction of the profits, as they so often seem to be, it's even less effective.

Want an effective fine? Figure out how much being crooked made them and charge them double. Create an actual incentive for businesses to be fair in their practices. They're definitely not going to do it out of the kindness of their hearts.

Better yet, start going after C-levels if the behavior is egregious enough.