I'm actually not seeing anything especially surprising here. Does anyone eat a bite of it and not immediately know it's got a ton of fat and sugar in it?
I think the surprising part is that this guy got a jar that was seperated and layered. Mine just comes as one consistant spread.
They sure tried advertising it as a health food in the USA 20-ish years ago when it was relatively new to the market—“simple, quality ingredients like hazelnuts, skim milk, and a hint of cocoa.” They were sued for deceptive advertising and had to pay millions of dollars.
But yeah, one bite or a look at the ingredients and nutrition label should be enough to warn anyone. The first ingredient is sugar and more than 50% of the food’s mass comes from added sugar.
It’s amazing that anyone was fooled by this marketing. It shows you the power of it I guess.
The first time I tried Nutella I immediately knew what it was: chocolate hazelnut cake frosting. The fact that people slather it on their toast every day seemed as absurd to me as eating cake frosting every day.
North America has long had sweet treats as breakfast or early morning food so I'm surprised you're surprised.
Things like Danish, donuts, pop tarts, toaster strudel, breakfast cereal... Etc etc
Hold up the Dutch straight up put chocolate sprinkles onto buttered toast and you're coming at exclusively at the US? And Danish were named after somewhere. Strudel... that sounds awfully germanic... I think Europe is gaslighting us. Also I've had European milk chocolate, holy shit.
Knowing it has sugar is one thing. Seeing the volume of sugar relative to the other ingredients is still a shock
I guess I've seen so many of these things that I've stopped being surprised. This one was really popular for a long time.

That one can't be real. There's more sugar than could physically fit in the coke can. Like no liquid, just sugar, there's more than 12oz of sugar.
There’s 39 grams of sugar in a a coke can. Sugar is water soluble and 90% of the can is water that can absorb the 10% of sugar.
Hmmm, look at the labels. They each say something something "100".
Not the right language, but maybe something like per 100? Like per 100 grams of water? Or.. something about volume?
IDK, it would be a weird way to do it. But something like that might explain why so much sugar, seemingly more than can fit in the can.
Sugar is heavy, there's no way 39 grams is the same size as the can
Edit: gandalf seems to have the right idea here! https://sh.itjust.works/comment/24686999
Edit2: wait, a can has 300+ grams of fluid in it... So the sugar would be 1/3 of what the whole can would be. This actually makes the picture more confusing 🤔
Edit 3:
Behold, 39 grams of sugar. About one shot glass worth.

Here's that glass next to a can. I don't have any soda pop in the house.

There's a shocking number of people who see words like "hazelnuts" and think its healthy like plain hazelnuts.
It doesn't help that Nutella has been advertised as being "part of a healthy breakfast".
I mean, hitting yourself in the face can be a part of an otherwise healthy routine.
Yeah, I have a healthy routine. Make myself a nice breakfast and eat it while I read the paper, take the dog out, have a shower, take the bus to work, jog at lunch, take the bus home, go for an evening bike ride, punch myself in the dick, have a healthy balanced dinner and in bed by 9.
It tastes like hazelnut cake frosting.
Good thing I don't just eat the stuff by itself right out of the jar and finish the whole thing in a single sitting.
Oh god who would do such a thing!?! Next you'd tell me some people would scrape their fingers all around the inside of the jar and lick them making sure they get every last remaining chocolate of that sweet sweet nector of the gods. And even stick their tongue inside, making out style with the jar, making sure no more chocolate taste left 🤤
Couldn't be me

Loving the Matilda reference!
Once read a thread where someone was asking the best way to eat it. There were suggestions like on toast, or with banana slices. But the best answer—and the one that had me laughing in tears—was:
With your whole hand.
Is this a surprise to anyone? No one is buying Nutella for the health benefits...
I'm pretty sure they mix it up a bit...
No it's a new food trend, haven't you heard? It's called "deconstructed food", where they just throw the raw ingredients at you and leave it up to you to do the actual work. At the same time they sell it at a premium price brainwashing you into believing this is a new high end dining experience. /j
Deconstructed is a very popular way to do haute cuisine dishes. You have to do some of the work, and you only get a small fraction of what an entree would be, and you pay many times more. It's brilliant.


21 grams of sugar in a 37 gram serving, so >56% sugar by weight
no wonder it's delicious 😆
European here. Sorry, but it is so ridiculous that labels don't just show some standardized "per 100 g" so things are easily compared without math.
Yeah same opinion here, guess they cant make it easy for people to know what they put in their bodies or they might start caring right?
I usually have Nutella in my Nutella jars, but you do you.
It usually gets tough when you get to the raw cocoa powder layer...
The sugar jar is half empty
Okay. Gimmy.
I'm a jif man myself
That's a different product category.
Hmm. I’m still eating it!!
You gotta stir that shit bro.
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