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Tapatío hot sauce acquired by private equity firm
(www.fooddive.com)
Hasta la vista, basic b sauce
Being acquired by private equity firms is almost always a death blow to anything. So many games developers, businesses. Once they're milked for every penny, the husk is tossed aside.
The Saavedra family, which founded the brand in 1971, will retain a minority stake in Tapatio following the transaction.
This stuff has been in the larder since always but I think I will drop them
Meh, Cholula was my go-to anyway.
Other firms have opted to diversify their spicy portfolio through M&A, including McCormick & Co., which purchased hot-sauce maker Cholula for $800 million in cash in 2020 and Frank’s RedHot three years earlier.
And what's with this almost parodic, coded sounding statement?
“We believe that Tapatio is poised to benefit from several secular trends that are dramatically reshaping consumer food choices, and we look to take advantage of the brand’s significant whitespace opportunity.”
Well, shit lol.
Kinda makes sense why Cholula used to be my go-to. Something had to have changed, I don't care for it anymore.
Still an acceptable sauce but black label Valentina is my jam now.
Now they're just throwing random words in sentences hoping no one will notice
'significant whitespace opportunity' is borderline tone deaf. Or dogwhistle. Can't decide
I love hot sauce, Tapatio and Cholula being my favorites. Both are now owned by private equity, so I thought I'd share this story.
I went to my local farmer's market and met a man that makes his own hot sauce, right here where I live. Not only did he have the most flavorful cayenne sauce I've ever had, but he also had a Scorpion pepper sauce with legitimate flavor as well.
All that to say, check out your local artisans. You may find something you love.
Time to find your Latino grocer and pick a random one off the shelf until one hits. This one is close to tapatio - but a little less sharp. From Mexico and used by the families near me.
The texture is quite a bit different from what I remember, thicker and less watery. Good though
Tapatio is one of the absolute worst. I’d rather go without if that were my only option, and then not return.
The ramen was actually good.
Damn, that was my go-to sauce that doesn't taste like vinegar.
If you've got anything other than Frank's you're doing ok
this post was submitted on 13 Apr 2026
48 points (98.0% liked)
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