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submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

TikTok Is Shutting Down its $2 Billion Creator Fund::TikTok's controversial creator fund allowed short-form content creators to earn money for their videos. The program will end in December.

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[-] foggy@lemmy.world 42 points 1 year ago
[-] spudwart@spudwart.com 30 points 1 year ago
[-] T4UTV1S@lemmy.world 16 points 1 year ago

I don't think so. With the tiktok shop, this move will push creators to shill (mostly) crappy products in order to make money. Or potentially transition to something like Patreon, but I'm not sure if that's even doable with short form content.

[-] foggy@lemmy.world 5 points 1 year ago* (last edited 1 year ago)

It will create a content creation vacuum, which will be filled by the next big thing.

[-] T4UTV1S@lemmy.world 5 points 1 year ago

I'm not sure it'll create a vacuum, though. Sure, some creators will leave but overall I think the content will just decrease in quality as the main motivating factor shifts from actual good content to pushing viewers into other methods of monetization.

[-] Taako_Tuesday@lemmy.ca 1 points 1 year ago

Some creators do get support from patreon, but most of those creators are on other platforms. I'm betting that this move pushes those creators out to focus on their other platforms, which will lead to a drastic drop in quality content.

[-] BestBouclettes@jlai.lu 7 points 1 year ago* (last edited 1 year ago)

It's only going to kill shorter videos, the longer ones will still be eligible to the creation fund.

[-] JohnEdwa@sopuli.xyz 2 points 1 year ago

So what's the new duration everything will now be stretched to? On youtube it's 10 minutes as that allows you yo run more ads.

[-] BestBouclettes@jlai.lu 1 points 1 year ago

I suppose so yeah, capitalism curbs creativity once again ๐Ÿ‘

[-] frosty@pawb.social 16 points 1 year ago

I got too excited when I saw the first half of the headline. :P

this post was submitted on 07 Nov 2023
73 points (97.4% liked)

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