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Reddit is testing verification labels for brands
(www.engadget.com)
Spez really is going full Elon!
I wonder how it'll work on sites like Reddit. Imagine paying for verification only to get downvoted and "silence brand"ed by people
The next step will be preventing downvotes on branded accounts
They made ad accounts unable to be blocked a year or so ago so downvote preventing doesn’t seem too wild. It’s why you couldn’t block that Christian account that always posted “He gets you” stuff.
[Promoted Comment]
He get ඞ SUS ඞ.
It’s actually so cringe how he looks up to Elon and blatantly copies him as if he’s a role model businessman. Just pathetic.
At this rate, he’ll also copy musk’s advertiser turnaround and changes in company valuation
Reddit doesn’t seem to understand what their platform is for. If people are adding “reddit” to the end of google searches, it shows that they want brands to talk less, and real people to talk more.
no no no, they don't want you to use google. They want you to use Reddit search instead, because it's so awesome!
They put the same amount of time, effort, research, and engineering into Reddit search that they put into the official Reddit app!
Or their video player, or their mod tools
Since when do brands want to be known on Reddit? Isn't the entire point to make a bunch of fake accounts and post positive comments about said brand, to make them look good?
HEY REDDIT, WHAT'S A BRAND YOU'LL BUY FOR LIFE!?
Queue the thousands of totally not brand accounts posting why said product is so perfect and you'll never buy any other brand again!
But now the verified account can be like: ooo wow, we are totally humbled by the love for our product thank you so much you guys!!
Then that will get screenshotted and posted on r/wholesome r/wholesomememes and r/mademesmile then make the rounds there forever.
For guerrilla marketing techniques sure
But for official advertisements I imagine they would want to do them on a verified account.
Like that disgusting "Samsung AMA" which was just a campaign for their S20-something. They deleted any question that wasn't basically, "what's so cool about [this feature] on the S20-something that I'm planning to get?"
Have on official account to post announcements then bots to upvote it.
They would of course keep their astroturfing accounts unmarked, of course. But they might want a corporate mountpiece account. Like they have on twitter.
ive seen in the nreal, now xreal, sub where having people from the company to talk to about issues helps. im not trying to market anything but just use an example. i doubt thats what they are going for but it can be a positive side effect.
That's great news, I'm really digging the slow downfall.
Further proof that Reddit is committed to copying every stupid decision that the Muskrat makes.
Spez loves Musk after all, can't take his head out of his ass.
Come on, that's just mean. He obviously doesn't have his head up Musks ass. His teeth would never be able to fit in there.
Every fucking social media company wants to be the same thing. It's boring as shit.
It’s all in prep for the pump and dump when it IPOs.
I guess there will just be a bunch of verified accounts running around doing "organic" marketing for their latest projects now.
Boy, I am sure glad nobody has ever done that on Lemmy before.
Weren't they already doing that? I swear, you read some posts and it's like a PR team is trying to get a story buried. Like after a Leo DiCaprios dating history got air time you started seeing him in more memes the next days, and TILs about how he was a good actor
I mean he's quite memable and he's a great actor so not sure why both things can't happen...
They can. It's just that it happens suspiciously often after there's a surge in his negative images
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It really feels like they presented a road map at the beginning of the year and are sticking to it no matter what, neither looking at their own user base nor what is happening in the world of big social media right now.
It's almost impressive.
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'we have verified that no brands want to be here, and thus haven't labeled anything'
This will just make them be down voted to oblivion by default... See EA
Coming soon to reddit patch notes.
- Downvote button removed for recognised brand accounts.
Remember when reddit was people oriented?
So 2013-2014? Lol
That’s cool, I think a lot of us here would label Reddit as verifiably stupid.
Silence, brand.
The only way I can believe Reddit is this stupid is if investors are holding a gun to their head and demand profitability.
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:/
Good for them?
I don't see anything immediately wrong with verification. There are cases where people reach out to companies for support, and having them be verified helps. Tech enthusiasts like us might be less susceptible to phishing/scams, but regular folks aren't.
However, after everything Reddit has done recently, there's no stopping them from turning this into a status symbol thing like "the website formerly known as Twitter". They could tweak their algorithm to boost comments of "verified" accounts, degrading the quality of conversation there.
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this post was submitted on 28 Jul 2023
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