"...Steve Jobs came back to Apple and stripped its messy range down to a few core products..."
Feels like the Apple of today forgets this part of Steve's return.
I feel like theyve been reigning it back in though? They removed MacBook and now its Air or Pro, removed the S’ from iphones so each year you know which is the new one and you have choice of pro or max. Removed the shitty keyboard and touchbar, finally everything is moving to usb C.
It has gotten better, but there's till the mess of the iPads: I get mini and Pro, but Apple needs to drop either the iPad or iPad Air. Maybe just do Mini, Pro, Air, and maybe like SE or something? iPhones have that issue too: iPhone, iPhone Pro, iPhone SE, 3 isn't too bad, but 4 (iPads) seems too much. It helps that the iPhones are numbered. I know iPads have generational numbers, but that's not in the marketing.
Apple had to at the time because they couldn't afford not to laser focus. Now they have $100B+ lying around they can afford to spend a decade of 1000 engineers working on a car for example.
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