This is one of the reasons it’s so weird and toxic to have brands posting on social media as if they were just “fellow users”.

If a random user posts some Barbenheimer content, I can grant that person the dignity of being a full human who probably has complex, conflicting feelings about the Manhattan Project, and some kind of ironic detachment yet fascination with the existence of the Barbie movie.

If WB posts (or comments on) it, there’s really no room for nuance. They want engagement, they want money. If there is (or was) irony or self-criticism embedded in the content, that fact is only incidental.

So then WB gets rightfully scorned for casually dismissing war crimes to get more attention to their properties.

But where does that leave the rest of us?

Cuz the implication is that individuals shouldn’t be posting Barbenheimer stuff, either… but that doesn’t feel right.

There’s something culturally meaningful to this meme, that we probably shouldn’t quash — but it also shouldn’t be crudely leveraged for profit.

I give them permission to make one 9/11 joke.

It's ... peculiar to me that Japan doesn't think they need to teach the history of or ackowledge the war crimes they enacted on the Chinese, Koreans, etc.

But how dare Americans make a movie about the doom of nuclear war.

I kinda felt the same way, I went to see it with some friends and as a joke they wore some beachwear. It felt tasteless but I didn't want to sour the mood by commenting on it

They’re just sore losers.

I am not japanese BUT I am pissed off by this such shitty, forced fun joke that you have to follow to show you are IN. A TheVerge level joke from weak, white guys and gals.

"OK Boomer" "Ice bucket challenge" and so many dumb, silly trend.

Understandable really.

I do miss the time we could joke about something in a faraway land, and by the time it reached them many months later by word of mouth it would have mutated into something more culturally acceptable. We should never have invented the printing press.