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Inflation is cooling, but most Americans say they haven't noticed
(www.cbsnews.com)
We haven't noticed because prices are still high. Cooling inflation, is just a decrease in the rate of rise. That's not something most people are going to intuit. Especially when most people would interpret that phrase to mean a return to pre-inflation prices.
Wake me up when my pay has caught up to the last few decades of inflation.
Thanks corporate greed!