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submitted 10 months ago by L4s@lemmy.world to c/technology@lemmy.world

Formula E team fires its AI-generated female motorsports reporter, after backlash: “What a slap in the face for human women that you’d rather make one up than work with us.”::px-captcha

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[-] Empricorn@feddit.nl 188 points 10 months ago* (last edited 10 months ago)

Even this headline is spin! They fired no one, they just turned it off.

[-] Zonetrooper@lemmy.world 70 points 10 months ago

Really glad I'm not the first to come here and say this. We're "firing" programs now? Come on.

[-] nonailsleft@lemm.ee 23 points 10 months ago

It's 2024.

Whenever there's a controversy the company can just 'fire' a few AI generated 'employees' and half of the dumdums reading the news will feel satisfied

[-] variants@possumpat.io 10 points 10 months ago

Does the ai get a severance

[-] bitwaba@lemmy.world 3 points 10 months ago

They probably pay residual electrical bills to keep the server on. Not sure if that counts.

[-] uriel238@lemmy.blahaj.zone 2 points 10 months ago

Maybe they spent a lot of money hiring her and are sore about it?

[-] surewhynotlem@lemmy.world 18 points 10 months ago
[-] HeyThisIsntTheYMCA@lemmy.world 9 points 10 months ago

Reporter tries to respect new robot overlord. Is SLAMMED in comments.

[-] RagingRobot@lemmy.world 8 points 10 months ago

Ai unemployment is at an all time high!

[-] Empricorn@feddit.nl 3 points 10 months ago

Well, I suppose >0 technically an all-time high for AI...

[-] TrainsAreCool@lemmy.one 7 points 10 months ago

The affected hard drives were burned in a fire.

[-] Just_Pizza_Crust@lemmy.world 66 points 10 months ago

As a fan of Formula E, I can say with certainty that it's the most faux-progressive sport I've ever seen.

[-] atp2112@lemmy.world 37 points 10 months ago

I love the actual product, but loathe the attempts at feigning some sort of progressivism that always manages to put on blast the fact that its founder was a center-right Spanish politician.

Also, Hazel Southwell is literally right there.

[-] Just_Pizza_Crust@lemmy.world 23 points 10 months ago

Yup. FE is about fast cars racing down narrow streets. "Racing to save the planet" is such lame marketing with no real substance, especially considering that each FE car produces more emissions throughout the season than F1 or NASCAR due to expensive manufacturing. And the real potential for innovations has been crushed by blocking development of batteries and powertrains.

Hazel is actually the main person who's made me so critical of FE since 2020ish. I'd love to see her in a full time position for the sport, even for one of the teams. However she has stated several times that she loses money by going to FE events, even when it's paid for. It's fuckin sad, but the only motorsport that makes me feel included and welcome is rally.

[-] blackn1ght@feddit.uk 4 points 10 months ago

FE car produces more emissions throughout the season than F1 or NASCAR due to expensive manufacturing

Are you able to expand on this? What's unique to FE's manufacturing that it could be more impactful than F1? I can only assume it's something to do with the batteries, but F1 also uses batteries for the hybrid system, albeit smaller than FE's.

[-] Just_Pizza_Crust@lemmy.world 5 points 10 months ago* (last edited 10 months ago)

Correct, it's the batteries and powertrains. F1 uses hybrid powertrains, but at the end of each year cars 'transferrable parts' are often sold from one team to another, put in car museums, or scrapped.

FE has a similar process, except nobody wants to put a big dumb battery in a museum, and nobody wants to buy a used battery for their cars (I think they're not allowed to). So whenever a part isn't being used, it's always scrapped. This can include buying a brand new battery for each race, as any depletion may cause a driver to become disqualified for going over the 600kw limit. A new battery every race, even if recycled, is still incredibly wasteful. In comparison, F1 batteries can be used for a whole season.

They're lying about reusing tyres too. Teams often purchase extras and get fined for it, because it's really dumb to race a whole season on 4 sets of tyres.

[-] blackn1ght@feddit.uk 3 points 10 months ago

Thanks for the reply. It definitely sounds like there should be a limit on the number of batteries used per season then. There must be a reason for doing it though - are they just not as performant once they've been through a race weekend?

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[-] AnneBonny@lemmy.dbzer0.com 2 points 10 months ago

In the sense that it tries too hard to be progressive?

[-] Just_Pizza_Crust@lemmy.world 35 points 10 months ago

In the sense that it uses progressive language, without actually being progressive in action. It's advertised as being socially progressive while racing in Dubai, eco friendly while transporting supplies on oil burning ships, and being innovative despite blocking battery development.

[-] driving_crooner@lemmy.eco.br 5 points 10 months ago

What do you mean by blocking battery development?

[-] Just_Pizza_Crust@lemmy.world 11 points 10 months ago

Okay, so motorsports have always been considered an innovator in automobile development. Disc brakes, seatbelts, headlights, and anti-lock braking all come from motorsports, and thus the claim put forward by car manufacturers "motorsports innovations make regular driving safer/better" has merit.

In FE, the cars have regulations saying what parts can be modified and improved, and what can't. One of those things that can't be modified on the racecars are the batteries (and powertrains). So no smaller batteries, or more powerful batteries, or different battery casing, or different material components. Every car on the track has been using the same type of 600kw lithium batteries since the beginning of Gen-3 cars.

Manufacturers want to use motorsports as a test bed for trying out new parts and ideas too expensive or risky to put into a production car, so the FIA choosing to block manufacturers from making more efficient batteries for FE means that there's no real innovation going on, despite FE writing the word "innovation" on tons of articles and promotional material.

[-] driving_crooner@lemmy.eco.br 5 points 10 months ago

And what's their argument to block new battery technologies?

[-] Just_Pizza_Crust@lemmy.world 4 points 10 months ago

Oh nothing. The FIA has actually made promises to open up battery development back during the Gen-2 cars. Manufacturers and fans are still waiting though.

They can't even really claim it's something that would financially affect the teams, since the batteries and powertrains aren't made in-house. They're made by Maserati, Porsche, and Mercedes.

[-] driving_crooner@lemmy.eco.br 2 points 10 months ago

They're made by Maserati, Porsche, and Mercedes.

Maybe they don't want Chinese manufacturers showing everyone that they are 20 years ahead on battery technology that everyone else.

[-] blackn1ght@feddit.uk 3 points 10 months ago

The only two possible reasons I can think of are to try and keep on top of costs, and to keep performance of the teams as close as possible.

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[-] Max_P@lemmy.max-p.me 55 points 10 months ago

We all know the sole purpose was that the fanbase can sexually harass her freely without actually having to deal with handling the misogyny.

[-] DragonTypeWyvern@literature.cafe 24 points 10 months ago

I think the motive was money, but also that, sure.

[-] hglman@lemmy.ml 3 points 10 months ago

Motive is still money

[-] Thorny_Insight@lemm.ee 16 points 10 months ago

That is the most cynical take I've read all month

[-] TwilightVulpine@lemmy.world 6 points 10 months ago

It's not unlikely though. In my country there is a retailer that has a CG female mascot with a chatbot and it has been reported that a lot of people try sexting with it.

[-] uriel238@lemmy.blahaj.zone 21 points 10 months ago

People are often hard to work with. They need lunch breaks. They poop. They get tired and cranky. They get sick and break limbs skiing. They need home and family time.

So if every job wasn't also starvation insurance (because as a society we don't care much about our unemployed human population) every automated job would be a good thing.

So all we need is robust UBI and guarantees to everyone their basic needs will be met and met well (e.g. a home rather than a cot in a bunker) and then we can automate away.

[-] Scotty_Trees@lemmy.world 10 points 10 months ago

Slightly off topic, but the fact that I'm now seeing some Formula One/E news make it's way onto Lemmy is a good sign to me that this place is starting to grow more and more.

[-] HeyThisIsntTheYMCA@lemmy.world 4 points 10 months ago

Worst part is, now whoever they hire...

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this post was submitted on 15 Jan 2024
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