215
submitted 9 months ago by L4s@lemmy.world to c/technology@lemmy.world

Netflix Hints at Price Increases, Plans to Retire Basic Service Amid Ad-Tier Growth::Netflix says subscriptions to its ad-supported service grew by 70 percent in the fourth quarter of 2023.

top 50 comments
sorted by: hot top controversial new old
[-] TheBat@lemmy.world 97 points 9 months ago

Why not? They saw subscriber count go up after blocking shared accounts. Not like people give a shit.

[-] PerogiBoi@lemmy.ca 35 points 9 months ago

People on average will roll over and take most anything.

[-] Buffalox@lemmy.world 12 points 9 months ago

I predicted exactly this when they first announced cheaper subscriptions with ads. People were raving that they'd abandon Netflix, because of price hikes commercials and preventing unlimited shared accounts. I suppose some did, but more was added with the cheaper option. So 100% a gain for Netflix. I even considered buying stock in Netflix, but didn't in part because the stock market was pretty shaky at the time. But it would have been a decent investment.

load more comments (2 replies)
[-] Kepabar@startrek.website 79 points 9 months ago

18 billion yearly profit last I checked.

Not enough.

Never enough.

load more comments (10 replies)
[-] dugmeup@lemmy.world 78 points 9 months ago

The enshittification continues

[-] prole@sh.itjust.works 6 points 9 months ago

It's called rent-seeking. There's already a well studied term for the phenomenon. I'm happy that young people are starting to recognize it, but this isn't anything new. This is how capitalism works.

[-] rando895@lemmy.ml 53 points 9 months ago

What I find interesting is it seems like we are again converging on the same service as cable. Which suggests that the best method of profiting off watching movies/tv at home is to have ad supported entertainment, with a monthly fee.

Once again, the profit motive ruins something good .

[-] BearOfaTime@lemm.ee 51 points 9 months ago

I plan to retire Netflix amid ad growth.

Fuck off Netflix.

[-] escapedgoat@lemmy.world 39 points 9 months ago

Netflix already costs over $185 a year. For that price I can rent 6 5k UHD movies a month at redbox and get much higher quality viewing. I can't find 6 good things to watch any given month on Netflix. I might turn my membership back on for the final season of Cobra Kai or Stranger Things, but there's just not much else that's compelling me to spend that money.

[-] BearOfaTime@lemm.ee 11 points 9 months ago

And rip those disc's while you're at it...

[-] TK420@lemmy.world 3 points 9 months ago

With what type of software? Oh, MakeMKV, that sounds simple and easy!

[-] maccentric@sh.itjust.works 6 points 9 months ago

Redbox is still a thing? Huh

load more comments (3 replies)
[-] WishbackJumpsta@lemmy.world 26 points 9 months ago

Yeah, because its other plans are STUPIDLY expensive, their content and original shows don't justify the price.

[-] FunderPants@lemmy.ca 12 points 9 months ago

Price anchoring, they show you* the big price and now you think the smaller one is a great deal.

*Not you you, you us, we. Hmmm

[-] WishbackJumpsta@lemmy.world 7 points 9 months ago

Price anchoring should be illegal honestly

[-] BearOfaTime@lemm.ee 6 points 9 months ago

God their lineup sucks balls. It's all the same juvenile drama dressed up in different genre costumes.

[-] WishbackJumpsta@lemmy.world 2 points 9 months ago

Fucking true, im only hanging around with it because the wife likes watching some of the shows…

[-] feedum_sneedson@lemmy.world 25 points 9 months ago

I hate shareholder capitalism.

[-] SuperCub@sh.itjust.works 2 points 9 months ago

That's just capitalism.

[-] O_i@lemmy.world 23 points 9 months ago

Obligatory, “if it happens I’m out” post

For reals though fuck these gonks

[-] DoctorButts@kbin.melroy.org 8 points 9 months ago

Corpo rat scum

[-] Earthwormjim91@lemmy.world 6 points 9 months ago

Just like when they banned shared accounts too I bet.

[-] O_i@lemmy.world 2 points 9 months ago

Didn’t really affect me but I really should of just in principle, not that it seems it made a difference in the business model though

[-] Got_Bent@lemmy.world 21 points 9 months ago

I cancelled prime the day they sent the no more ad free email.

Netflix doesn't even provide me with low quality counterfeit goods that get lost in transit, so this is a super easy decision.

Heh. What am I saying? I cancelled Netflix last year when my kid's graduation coincided with their shared password crackdown. I only still had it so she could use it.

[-] eddietrax@dmv.social 10 points 9 months ago

Same here and I cancelled Netflix back when they announced they were cracking down on shared accounts. Arrrrrrr

[-] topperharlie@lemmy.world 19 points 9 months ago

I already unsubscribed and start sailing when the account share thing happened, but people are willing to take anything these days... so good for netflix I suppose.

101 businessman logic: slowly stretch it until numbers go down, and then back down a bit, just to keep trying stretching it further in a later time. Repeat.

infinite growth guaranteed.

This is why at this point I don't trust any subscription type thing, they are all destined to end up in that cycle, which, good for them, I think it'll have to explode eventually, or not, who cares, I'm already out anyway

[-] SomeGuy69@lemmy.world 18 points 9 months ago

Lol at the people still paying. Learn to use the internet.

load more comments (6 replies)
[-] Vertelleus@sh.itjust.works 16 points 9 months ago* (last edited 9 months ago)

I only had Netflix because it was ~~free~~ included with my T-Maybe account. They are switching it to the ad supported tier today as base, and a user has to pay extra for the non-ad supported tiers.

My plan going forward is to watch the first episode with ads and if I like it I'll search the high seas for the rest.

The enshitification continues.

[-] sudoroot@lemmy.zip 5 points 9 months ago

Once they changed it to paying that like $1 extra for the plan, I noped off TMobile. No use for it anymore when Google Fi is way cheaper for just 2 people. I just pirated everything anyways even when we had the subscription

[-] snekerpimp@lemmy.world 14 points 9 months ago

“Time to extract profit from the losers-er I mean customers that are left”

[-] octopus_ink@lemmy.ml 12 points 9 months ago

We've really been weighing whether we use Netflix enough to justify the cost lately. Don't push us, Netflix.

[-] braxy29@lemmy.world 6 points 9 months ago

been free for two or three years. i haven't missed a thing, as far as i can tell.

[-] BradleyUffner@lemmy.world 10 points 9 months ago

They smell the blood in the water now.

[-] white_shotgun@aussie.zone 9 points 9 months ago

Yo ho ho and a bottle of netflix

[-] r00ty@kbin.life 5 points 9 months ago

Hahaha. If they remove the "basic" which I believe is standard since that's the lowest I see. Only leaving the Premium option then I'm afraid I'm going to pull a full dragon's den.

I really did like Netflix, but they're just getting greedy and trying to extract blood from stone now. And for that reason, I'll be out should they remove the standard tier.

[-] Tier1BuildABear@lemmy.world 2 points 9 months ago

Isn't this like actually the 5th or 6th price hike in the last year? I already cancelled Netflix when they cracked down on password sharing but this just feels like they're trying to lose customers

load more comments
view more: next ›
this post was submitted on 24 Jan 2024
215 points (98.6% liked)

Technology

59436 readers
2527 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS