It’s “because”.
They phrased their request in three different ways [to cut in line]:
“May I use the Xerox machine?”“May I use the Xerox machine because I have to make copies?”“May I use the Xerox machine because I’m in a rush?”
Both requests using “because” made the people already making copies more than 50% more likely to comply, researchers found. Even the second phrasing — which could be
Who tf calls it a Xerox anymore?