"But we never had a problem before! We might as well cut the security and back-up budget for next year."

IT is one of those things that when it is running perfectly fine, no one thinks about it and instead they start to question why they are spending so much money on various services. But it is BECAUSE you are spending that money that it is running so smoothly. The allure to cut some corners and hire cheaper, less trained employees and cut back on security to save money is a big problem.

It sounds like they had a really bad backup system for this to happen.

No one will ever trust them with their data and email again, so they might as well close their doors straight away. It’s unfortunate but a mistake like this is likely gonna cost you your business.

Whew that sounds pretty bad.

Tl-dr:

*Danish hosting firms CloudNordic and AzeroCloud have suffered ransomware attacks.

During a data center migration, those servers were connected to the broader network, allowing the attackers to access critical administrative systems, all data storage silos, and all backup systems.

Danish media reports that the attacks have impacted "several hundred Danish companies" who lost everything they stored in the cloud, including websites, email inboxes, documents, etc.*

This is a company ender. How would you even come back from this?

Too many companies have stupid people running their IT department, stupid to the bone, thinking backups (on site and off site) are not important. This hosting company is prime example.

All customers too I bet.