Why is the world addicted to implementing it?

Along with the views of it's users it's just fun to say things like enshitification and the great enshittening

It’s a word that has become popular in general in the last year-ish. But if you hear it more here. It is likely because it is a term used to describe the dynamic that pushed people from Reddit and other platforms to Lemmy. So you will here it more here, since pretty much everyone here has been personally affected by it.

Basically we are a self selecting group of people who chose to leave (or minimize use of) big tech platforms. And are therefore much more likely to be aware of the problems with those platforms.

It's not unique to Lemmy. I've heard it on other platforms first before here

Exactly. It's actually turning me off Lemmy completely.

And some of the times I've seen it used, the evidence was weak. Once challenged, it often resulted in the "trust me, you'll see in a few years time" line

Not just Lemmy, it is simply a popula word now. But for good reason.

Give me a synonym. Until then I'll use it.

Is it just on Lemmy?

Well, you know your platform has made it when it's spawning it's own buzzwords.

Maybe because many of us saw it happen the first time.

Because it perfectly embodies one thing the Lemmy hivemind hates the most about how large, for-profit corporations tend to behave