The linked article does nothing to characterize the “myth” you imply.

The article simply states that corporations have to represent the “best interests” of shareholders, that “shareholder value” is a common proxy, and that “value” can be many things because different shareholders have different values.

So, shareholders can tell companies to have a different mandate. Sure. That does not eliminate the default which is that the mandate is to make money. About the only default caveat is that it needs to be “sustainable” value which gives management flexibility to act with a longer term view when thinking about brand, reputation, supply-chain stability, employee relations, regulatory risks, legal risks, the environment, and other things that may not directly make money or even cost money in the short term.

All that said, if a company decides ( without direction from shareholders ) to reduce profits voluntarily, they should expect shareholder action in the form of non-confidence ( getting voted out of management ) or even legal action.

If shareholders have not communicated other “best interests”, their best interest is maximizing the value of the shares. That is almost always going to translate to maximizing profit.

I am not taking a moral position or preference on any of the above. Let’s just not be dishonest by suggesting that management obligations to maximize shareholder value is a “myth”. It is not.

The core argument is that capitalism pushes for this outcome, which your link actually confirms. I also find it a bit odd to claim that "x is a myth" and link to an opinion piece article as if it's a peer reviewed study.

They don’t have to, but they do anyway.

Competitions are meant to be won. The fact that we keep talking about things not working due to a lack of competition points to it being a red herring. The point is to crown a winner, and winners are being crowned.

Who said it was illegal?

Piece of cake, I'll just start a coop.

I dunno, I live in a place run by a co-op and it's really just a group of tyrannical old people with nothing to do, who want to control everyone's life and are every bit as greedy as corporations.

What country has tried it?

Giant Tiger accepts AMEX lol

Yeah, I don't blame anyone for not supporting amex.