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Not so much a company, but the small town I grew up in had pride days. It was not a real big or fantastic affair, but it was fun, and lots of people were out in the pride gear that I would have never thought for a second would attend a pride event. Even the hillbilly term of "gays days" was tossed around insert the redneck with good intentions meme by older boomer guys as they waited for rainbow soft serve.
I left when I was twenty. Even before then, constantly trying to get away from the redneck small town. My childhood here was miserable as a poc and as someone who was/is as socially well adjusted as bum pickles. Racism, Phobias for each color of a skittle, and a very entitled population where being a hate filled asshole was all but encouraged.
BUT! 23 years later i find myself coming back. Only been back a couple months and it seems like a much friendlier place than i remember and the fact that this event was in the downtown, advertised and endorsed by all the local shops, left me speechless. This is not the same place I left, but replaced by a much more optimistic and caring community.
And as a jaded old dude, the town as a whole, recognizing and celebrating, well that was meaningful as hell to me, and I am sure many of the kids who had to stay deep closeted because of the town they lived in, so many years ago.