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submitted 1 year ago* (last edited 1 year ago) by MicroWave@lemmy.world to c/news@lemmy.world

A U.S. judge has rejected Burger King's bid to dismiss a lawsuit claiming that it cheated hungry customers by making its Whopper sandwich appear larger than it actually is.

U.S. District Judge Roy Altman in Miami said Burger King must defend against a claim that its depiction of Whoppers on in-store menu boards mislead reasonable customers, amounting to a breach of contract.

Customers in the proposed class action accused Burger King of portraying burgers with ingredients that "overflow over the bun," making it appear the burgers are 35% larger and contain more than double the meat than the chain serves.

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[-] zkfcfbzr@lemmy.world 67 points 1 year ago

I'm not overly surprised. I read the article and know the TV ad claims were dismissed, but the currently running TV ad campaign for BK makes their burgers look ridiculously huge - like larger than the entire box a Big Mac comes in.

Check out the whopper shown at the very start of this ad (screenshot) to see what I mean. When did you last have a burger that was half the width of your torso?

[-] beansbeansbeans@lemmy.world 17 points 1 year ago

This is what I call badvertising.

[-] Blastasaurus@lemm.ee 12 points 1 year ago

Lol wtf that is hilarious. It's like almost the size of a soccer/basketball.

[-] Copernican@lemmy.world 5 points 1 year ago

To be fair, 75 percent of the height between the bun is not burger, but lettuce, tomato, etc. But I've never seen veggies stand that tall or not be compressed by the person making it.

[-] KairuByte@lemmy.dbzer0.com 26 points 1 year ago

Yeah… but that burger is almost twice as large as what they actually sell.

[-] ares35@kbin.social 9 points 1 year ago

... nor be that plentiful to begin with.

[-] catreadingabook@kbin.social 28 points 1 year ago* (last edited 1 year ago)

Umm the actual court order the article refers to is super generous to the plaintiffs lol. Whoever's representing them made such basic mistakes that I'm not even sure how they passed the bar exam:

The Plaintiffs' first cause of action lists--in a single paragraph that spans four pages--fifty
different state (and DC) consumer-protection statutes.

(This is a no-no in every federal court in every state.)

In either event, the Plaintiffs concede that they've failed to meet the requirements of Mississippi and Ohio law--even as they ask us not to dismiss those claims.

(Wtf? lol)

we agree with Burger King that a reasonable person wouldn't have interpreted Burger King's TV and online ads as binding offers.

(This is well-settled law and taught to most first-year law students.)

[-] Blackmist@feddit.uk 18 points 1 year ago* (last edited 1 year ago)

BK's menu is absolute shite.

Just get the tiny double cheeseburgers off the saver menu. Two if you want to feel like you've eaten something. It's a fraction of the price and they're not much smaller than a Whopper Double Angus XXL Megaburger or whatever they've named stuff this week.

The only other thing worth your time is the Bacon Double Cheese XL, and only if it's on special offer on the app.

[-] Kolanaki@yiffit.net 16 points 1 year ago

They've done it. They've finally gotten fed up with whoppers being mostly bread.

[-] FuglyDuck@lemmy.world 10 points 1 year ago

I feel like this belongs in !nottheonion.

Yes. BK is probably sizing the bun-to-patty ratio to make them look and seem larger. They also probably make sure to paint their lettuce green so it looks fresher. Or would, if that weren't already banned by the FDA.

[-] momocchi@lemmy.world 13 points 1 year ago

The issue here is it isn’t just ratios. The entire burger itself looks far larger in diameter than it is in reality

[-] FlyingSquid@lemmy.world 3 points 1 year ago

I remember seeing a show when I was a kid made for kids about deceptive advertising (it was on HBO back when HBO was decent) and they had a segment on all the ways they dress food for food ads. It was fascinating. I remember milk was made from Elmer's Glue, cereal flakes were chosen from hundreds of boxes to find the perfect ones, and ice cream, which would melt under the hot lights if it were real, was made from vegetable shortening.

[-] FuglyDuck@lemmy.world 3 points 1 year ago

oh yeah. Commercial food photography is.... a sneaky art. they find textures that are similar and paint them to be what they need. hard gloss like beef juices are lacquer, fruits are made to look fresher with hairspray... and this assumes they're using fruit at all.

[-] SpacetimeMachine@lemmy.world 2 points 1 year ago

They use motor oil for pancake syrup because it won't soak into the pancakes.

[-] FlyingSquid@lemmy.world 10 points 1 year ago

Yeah, but a small whopper means you eat less Burger King food. That sounds like a plus to me.

[-] clgoh@lemmy.ca 15 points 1 year ago

You can easily have none at all for free.

[-] FlyingSquid@lemmy.world 5 points 1 year ago

Oh you and your logic.

[-] sachamato@lemmy.world 5 points 1 year ago

I want that Bis Ass whopper from the 90s back. It shrinked over time...

[-] 99nights@lemmy.world 4 points 1 year ago

I feel like McDonald's Australia needs this. Everything including the fries is smaller then everywhere else.

[-] ivanafterall@kbin.social 3 points 1 year ago

They should just claim they meant to advertise "big Whoppers" as in "big lies." Now they were telling the truth. Case over.

[-] pwalshj@lemmy.world 3 points 1 year ago
[-] MargotRobbie@lemmy.world 3 points 1 year ago* (last edited 1 year ago)

Really wish they sell Whataburger everywhere in the States(especially after that Chicago venture capital bought the chain) , never had the problem of the burger being too small there.

Burger King (Hungry Jack's too) should also be ashamed for the sorry excuse of the imitation mayonnaise they use in the Whopper.

this post was submitted on 30 Aug 2023
246 points (99.2% liked)

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