No pricing information on the site at least not without signing up for an account. The whole site looks like one of those 5 minute wordpress hackjobs so that combined with lack of relevant info front and center... yeah, this is probably a scam at best, and a way to harvest personal info at worst.

Also "big upfront expense of buying a bike upfront"... mate... you can score a perfectly fine, working bicycle for a tenner. So pushing a "lease" on multi-thousand dollar bikes is just yet another way to nickel-and-dime people with a "service" that there's zero need for.

The UK does a "bike to work" scheme, you get an interest free loan from your employer that is repaid directly from your salary before your tax is deducted, so it reduces your tax bill every month. The loan money can be spent at any bike shop on any bike that meets the criteria. It's extremely popular and works well.

Watching the Giro d'Italia. Keep seeing this brand name on jerseys. Had to check 'em out. I'm not affiliated with them at all, tbc.

IMO, this seems just like a greedy VC idea for how to make people pay wayyyy too much for a commodity item. But I am open to other thoughts. Maybe I'm missing something positive about this?

Picked up a used, steel vintage MTB for $150 Canadian late last year. Already put over 2400km on it through the winter. It's also taken me on a 180km+ adventure ride, so it does a good job for less than the cost of two tanks of gas.

Bikes don't have to be expensive or a hassle.

I can see a leasing service being useful to some, but it really depends on how the lease is structured (cost) and what kind of bike/service/guarantee you get with it.

Bikes actually require a level of care though? If you just leave them outside they are going to start rusting etc.

Going to have to be expensive to cover that and theft