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Apple to call its AI feature 'Apple Intelligence' on iPhone, iPad and Mac
(www.tomsguide.com)
That's stupid
Meh. It seems inoffensive, and if it gets shortened to “AI,” then it’s pretty appropriate.
I’ll take it over “Bard powered by Gemini Nano”
It could be worse… I’m just glad it wasn’t “AIpple”
i-Ntelligence Pro
For an actual reason or because you exist in some persistent anti-Apple posture like a caricature of a terminally online person from the late 2000s?
What a dumb comment.
It's obviously stupid because the name is stupid.
Sure buddy
Yeah, it has the same initials as “Atlassian Intelligence”. It could really confuse people.
this reminds of the product called 'Microsoft Works' which worked as well as you can expect
That was actually a very decent low budget productivity suite for a very long time. Only at the very end was it not so great.
i spent many years wrangling shops from works to msoffice, which is wholly incompatible. much fun
Blame cheap-ass management for that, not MS. It was only ever meant for home and student use.
I hear ya, I’m just saying that MS Works was decent software for its target market. In fact, there was a time in the late 90s when Microsoft Works and Microsoft Office were pretty close and capability. That period didn’t last long, though.
Blame cheap-ass management for that, not MS. It was only ever meant for home and student use.
I guess making sure NEW CUSTOMERS CAN’T GET THEIR DATA INTO YOUR HIGH END PRODUCTIVITY SUITE is just good business then?
No, this was typical 1990s “we don’t need to make good decisions because we’re a monopoly” Microsoft.
Seems like Apple is really hitching themselves to this with a name like that. If it’s a flop, it’ll be like Apple Maps jokes all over again but 10x worse.
I don’t recall that joke, and honestly prefer Apple Maps today over Google/Waze. Was the joke about how much Apple Maps sucked when it first rolled out? It really did suck back then.
Pretty much, yeah
Must have struggled since the word already starts with "i"
Actually kind of make sense. Apple has previously used some product names that are tangentially “military” themed — AirPort Extreme and AirPower (RIP) comes to mind. So to play on military intelligence, naming it Apple Intelligence (or lighter weight variant of “AirIntelligence”) would fit the theme.
Edit: Also BootCamp, Radar (former bug tracker name), and AirDrop. If you really stretch it, Launchpad, Gatekeeper, and Secure Enclave also has similar vibes.
Pretty sure Apple Intelligence is a play on Artificial Intelligence, and not Military Intelligence.
I know; the point is that it could be both and it fits the loosely represented theme.
AirPower is not just military power of dominance, but also a power charger for Apple products.
Similarly, Apple Intelligence is not just military intelligence but also an AI product/framework for the Apple platform.
Just because it can be by the strict definitions of the English dictionary doesn't mean that it means what you are claiming in context of Apple's usages of the term.
AirPort Extreme, note Apple's intentional capitalisation of the word Port. Air is referring to wireless and Port is referring to Ethernet ports, AirPort is referring to how Wi-Fi is practically enabling wireless Ethernet ports. Extreme is just a typical tech industry descriptor meaning superiority. Even if you misread it as airport without the capitalization, a civilian thinks of vacations or visiting family or business trips when they think of airports, not military power projection abroad. There's a reason they're called air bases instead of airports.
Along the same lines, AirPower is obviously talking about wireless energy. Air- as a prefix is used by Apple to mean wireless with not just AirPorts, but AirPlay, AirPods, AirTag, etc. Power is obviously talking about energy because it's literally a wireless charging pad.
You're just reading your personal bias into these names that Apple themselves never intended, and your reading is only enabled by the English language having these words possess various meanings in different contexts.
There’s also BootCamp, which plays on same concept of alternative booting and well, literally a military bootcamp.
Internally, the bug tracker used to be called Radar before getting renamed to Feedbacks or whatever.
Just because you don’t see it doesn’t mean it is not there at a discrete level. You may not like it, and I am not here to make you like it. I’m merely pointing it out as a loose reference/possibility origin.
Edit: also I’m not the only one noticing it. It was mentioned on ATP back in 2017. So there’s that.
Just don’t fall on the hype people
this post was submitted on 07 Jun 2024
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