Youtube became big before hosting video became in any way approachable for a small operation, it was a VC-funded project to corner a market incurring massive operational losses and then they got bought up by google who funded further massive losses and now they're trying to cash in.

I mean it's not like we didn't torrent back in the days but noone thought about building a creator platform out of it.

It's directly related to YouTube getting a new CEO. According to some of the content creators I've watched they noticed an extreme change with ads essentially the moment he took over.

Same old story. New CEO needs to ~~make shitty changes that will affect profits down the line after he uses his golden parachute~~ prove himself worthy of a gigantic salary/bonus.