Awesome news.
I have been with Freedom for quite a while now (towards the end of them being called Wind), and they have consistently improved in service quality and coverage.
What I like best though, besides the prices, is how straightforward it is to buy a data package for international travel. Pick your start date, country, and data amount and it's done in two minutes.
They're not perfect, but they're pretty good and they're also not the oligopoly.