US army says they made a $11M promotional deal with The Rock & the UFL which didn’t lead to a single new recruit 38 recruits actually ended up de-listing instead. (www.military.com)

submitted 3 months ago by yogthos@lemmygrad.ml to c/us_news@lemmygrad.ml

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[-] context@hexbear.net 35 points 3 months ago

rat-salute critical support to the army for dissuading people from enlisting in the army

[-] big_spoon@lemmygrad.ml 16 points 3 months ago

well...the army didn't know that de-listing was that the rock was cooking

[-] Franfran2424@lemmygrad.ml 3 points 3 months ago

Take the money and leave nothing behind.

ROCK JDPON

[-] big_spoon@lemmygrad.ml 3 points 3 months ago

well...he's not called "the people's champion" for nothing

[-] TonyTonyChopper@mander.xyz 10 points 3 months ago

The service isn't allowed to advertise on TikTok, where young Americans consume much of their media. While the Army has boosted investments in Instagram and streaming platforms, it's still heavily invested in traditional cable advertising.

no wonder they can't get anyone. No young person has cable, let alone uses it

this post was submitted on 31 Jul 2024

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