More reliability, more polished OS and longer support cycle.

Because I get a phone that is updated and working for more years. I’m not buying a $1,000 smart phone every two years. Still on a XR and it works great. Was on a 6 before that. And then a 4 before that. They last a long time if you don’t drop/step on them.

I used to use an iPhone simply because of the jailbreak community. When it became increasingly slower for a jailbreak to release I jumped ship. I got on iPhones around the time of iOS 7 and got off around 11.4.

Ease of use: I don’t want to even have the ability to tinker with my UI, etc. I like the fact that it’s simple and predictable. Plus iMessage is so good.

Ecosystem: iPhone, Apple Watch, iPad, Apple TV, Mac. They all work together and very well.

Health/Fitness: Apple actually puts effort into this category when no other Android manufacturer consistently does. Goes along with Apple Watch.