For fun. My last iPhone was a 4S, and after that I had a couple Sony Xperias and a Samsung Galaxy. When it was time to upgrade, I decided to get an iPhone 11 for a change, for no other reason than to see what they're like nowadays.

I've been really happy with it, it does everything I need it to do, and I don't miss the Galaxy at all.

integration with the ecosystem. i have a mac, ipad, apple watch, airpods. it’s all so seamless. i can use my watch to ping my phone when i lose it in the blankets even when it’s on silent, i can copy text on one device and paste it on another, all my tab groups are on my computer, phone, and tablet and sync.

i like iOS. i had an ipod touch in the 2010s, so i’ve used it for over 10 years. i’m used to it, i know all the little tricks and shortcuts. i really like how it looks aesthetically.

magsafe. i don’t even use a wireless charger, but i have a magsafe pop socket, and it’s a game changer for me. i have small hands, and a pop socket is very convenient for me, but i don’t like that the regular ones take a lot of effort to remove, and sometimes i want my phone to lay flat, or need to remove the pop socket to put my phone in its dashboard grip. the magsafe pop socket holds strong enough to be effective, but can easily be removed when needed. unlike the pop socket that grips the side of the case, with the magsafe one my phone sits flat instead of wobbling when propped up.

I bought one because I thought that the camera would be better, but I'm having a hard time telling the difference between phones these days.

Also, Mini.

Integration. When I copy on my [Mac|iPhone|iPad|AppleTV] I can then paste on the other devices. When I enter the search field on the AppleTV my phone lets me type to the screen. I can transfer web pages from screen to screen if I wanna change where I'm browsing. All my devices work seamlessly with my AirPods. Etc.

I like that I don’t have to customise or complicate the phone experience. I just want it to browse and communicate. I leave customisation for desktop. Blue bubble is a plus. Same system as my wife is important. And honestly I just like iPhones inertia when scrolling. Androids don’t look or feel right to me.

Smaller brands, those with fewer customers, also have lower repurchase rates. iPhone being such a large brand has a high repurchase rate. For most people who own an iPhone simply buying another iPhone is the most convenient option.