The ad company blocking an ad blocker is totally about security
- Google stans
At this point, using Firefox and an ad blocker does more for the climate than paper straws or recycling.
Even with ad blocking, half of consumer internet traffic is ads. Google is contributing to increasing this ratio, where most traffic on the internet will be stuff the client did not request, contributing more to climate change than Bitcoin - not that this makes crypto look better, they are just a useful milestone to compare to with the press they get.
And this doesn't include the idiotic AI shit they do.
More people should use Firefox. Anyone who does not want Google to control the web browser space with a single base. Firefox will continue support uBlock Origin in its full strength. Notice, Google does not "kill" uBlock Origin, but rather weaken it substantially with a new protocol.
But I get it. With such headlines more people will read it. At least it has a good effect of getting attention of people, who would otherwise ignore it.
They do kill uBlock Origin. The Lite version is a different extension.
At this point if you use Chrome I think there is something wrong with you.
Google was declared a monopoly. Next step: Let the monopoly keep doing the monopoly stuff.
The judge has yet to rule on how this should be addressed. Even after he makes a decision on that, there will be appeals. So long as the orange shitbag isn’t reelected, things look better for the industry than they have in a long time: at least something is finally happening.
Fuck chrome, FF ftw.
Enshittification goes brrrr.
Perhaps this will bug people who currently use Chrome and uBO to switch browsers.
This coming down the line finally got me off of my incredibly lazy ass and forced me to switch a few months ago. It was easy, and I don't know why I didn't do it sooner.
I wish I could for work. But stupid corporate policy demands otherwise, Google workspace is so shit.
Google workspace
Dystopia is real
Only a few more steps until "Google Government"
Block Chrome and use anything not Chrome based. In other words use Firefox.
Google has been telegraphing this for months. Either switch browsers now or enjoy your ads.
They've literally said ad blockers are a threat to their revenue https://www.sec.gov/Archives/edgar/data/1652044/000165204419000004/goog10-kq42018.htm
Risks Related to Our Businesses and Industries
[...]
New and existing technologies could affect our ability to customize ads and/or could block ads online, which would harm our business.
Technologies have been developed to make customizable ads more difficult or to block the display of ads altogether and some providers of online services have integrated technologies that could potentially impair the core functionality of third-party digital advertising. Most of our Google revenues are derived from fees paid to us in connection with the display of ads online. As a result, such technologies and tools could adversely affect our operating results.
It's not exactly super helpful to just link to an 86 page SEC filing. Maybe you could provide a quote?
Well, they're only doing what they announced already like 1-2 years ago. So we knew it was coming. This is also accompanied by Google making YouTube more restrictive when viewed with adblockers. Google is (somewhat late, to be honest) showing its teeth against users who block ads. I always expected it to happen but it took them quite some time. Probably they wanted to play the good guys for long enough until most users are dependent on their services, and now their proprietary trap is very effective.
On the desktop, you should switch to a good Firefox fork right now. Firefox can also be used but needs configuring before it's good. The forks LibreWolf or Mullvad Browser are already very good out of the box. There's the potential issue of the forks not being updated fast enough, but so far these two have been fast. Mullvad shares a lot of configuration with the Tor Browser, so using it may break some sites. LibreWolf might be "better" for the average user because of that, but otherwise I think Mullvad is the best Firefox fork overall.
On mobile, Firefox-based browsers aren't recommended, because on Android, the sandboxing mechanism of Firefox is inferior to that of the Chromium-based browsers. And on iOS, all browsers (have to) run on Apple's proprietary Webkit engine anyway, but well this is Apple we're talking about so of course it's all locked-down and restricted. It's one of the reasons I don't even like talking about Apple that much, just be aware that as an iOS user, your choice doesn't mean as much when it comes to browsers, and your browser might not behave like you think it does on other platforms.
So on mobile, I'd suggest things like Brave, Cromite or Mull. Or Vanadium (GrapheneOS). If the browser doesn't have built-in adblocking capability which sidesteps the MV3 restrictions, make sure to use an ad-blocking DNS server, so your browser doesn't have to do it. But you still need it. Adblocking not only helps you retain your sanity when browsing the web in 2024, but it also proactively secures you against known and unknown security threats coming from ads. So adblocking is a security plus, a privacy plus, and a sanity plus. It's absolutely mandatory. As long as the ad industry is as terrible as it is, you should continue using adblocks. All the time. On every device and on every browser.
The ad industry is itself to blame for this. There could in theory be such a thing like acceptable ads, but that would require ads to be static images/text, not fed by personal data, and not dynamically generated by random scripts which could compromise your security, and not overly annoying. Since that is probably never going to happen, you should never give up using adblockers. Since they basically fight you by reducing your security and privacy, you have a right to defend yourself via technical means.
There are no issues with the main Firefox branches for desktop and mobile, for the average user, not sure why you're so against them.
With this from chrome, and Reddit going paywalls do you think we'll see another spike in Lemmy traffic...i think it's a safe bet.
Use DNS filtering. I use NextDNS which has a free tier that meets my needs. You can add popular filter lists and your browser will never even see those ads, trackers etc. Or you can use Vivaldi and Firefox of course. But DNS cuts it off before it even gets to your machine.
dns blocking methods do not, and literally cannot, block them all.
The garbage is taking itself out
i use firefox (and you should too) but they're blocking ubo, which as not updated to mv2 - ubo lite still works.
Yes but that's not the same. Because of Chrome limitation it can't update it's blocklist directly. You have to update the whole extension to update the blocklist and that goes through Google validation in the Chrome store. It adds delay and Google could even refuse some updates. The blocklist is also shorter because not all filter rules are supported.
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