Along with prohibiting reviews written by nonhumans, the FTC’s rule also forbids companies from paying for either positive or negative reviews to falsely boost or denigrate a product. It also forbids marketers from exaggerating their own influence by, for example, paying for bots to inflate their follower count.

Violations of the rule could result in fines being issued for each violation, according to the rule. This means that for an e-commerce site with hundreds of thousands of reviews, penalties for fake or manipulated reviews could quickly add up.

So how are they going to detect, proof, and enforce?

LOL at the comments suggesting nothing should be done because this is hard to enforce.

That reasoning is why we don't have legal abortion, universal health care, a living wage, or term limits.

Some things may be hard to do. It's no excuse not to try.

Their heart is in the right place, but good luck doing anything about it

Extremely based, good job FTC

She's killing it! Bravo! someone in government with a moral compass🙌

Lina Khan is fantastic.

Wish this woman could be our president.

How long before Trump publicly rants about this?