Consumers don't lack interest in EVs; dealers lack interest in selling them. Dealers pressure Ford for hybrids instead because ICEs require a lot more maintenance, and that's where dealers make most of their money.
But people are angry when manufacturers release EVs with a 250 miles range because it's not enough but more than that requires batteries so big it becomes ridiculous so the alternative is PHEVs but then you need to reduce the battery size to make space for the engine so the electric range isn't as good...
BMW had the right idea with the i3 though, 650cc gas generator with a 10L tank to just keep the battery charged for an extra 100 miles so your range is technically unlimited but you still have enough space to have a battery worth talking about.
Sigh. Short term thinking.
“It’s the American way.”
Ford are idiots
Ford are wrong, and history will prove it.
Not enough profit in efficiency
God, that's awful.
They're right that there's a lot of Ford fans with an ideological opposition to EVs, though. Or at least are where I live.
I know that Ford stopped making cars for the US market. Are they still making cars for any other markets? Hybrid is probably the future for trucks, especially when trucks keep getting bigger and bigger, and the occasional person wants to tow something.
They could make a proper old school single row seat mini pickup instead of the useless Maverick for people who want to do some light towing and actually move things in a bed that isn't the size of a postage stamp.
i dont know of any markets they are still. in my country they are considered a joke and have bizarre advertising for the last big dealership. which gives a kinda sad impression to the viewer...it says something like "Ford Kögler europes biggest ford exhibition". and there is really just this guy. every commercial. for years. no customers. same cars for at least 5 years now. we all feel with Mr. Kögler sitting on this lot of useless cars. but ppl still dont seem to buy them. and that theirs lagest dealership in europe. here is one: https://youtube.com/watch?v=FTIgHqVoSG0
so if anyone knows how to help mr.kögler get rid of those cars, please get in touch with him...i dont want to see him suffer anymore.
Thank you for sliming down my choices when I go to buy my next vehicle. To be fair, I would never buy new or finance my house on some 80k behemoth.
The backwards think that I can see is ingrained in Ford will certainly keep me from owning a used one.
Toyota has doubled down here in the US market as well. Moving their plant to TX at the hight of the small-mindedness social policies and the muskrat exodus. Also pretending hydrogen is the future is just not gonna work for me.
Has Ford ever made a good EV? AFAIK, compared to the competition, Ford's EVs take too long to charge, for too little range, and they cost too much. Perhaps there is simply a lack of interest in the low-quality offerings they've plopped onto the market so far?