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In a letter Friday to Kroger CEO Rodney McMullen, Congresswoman Rashida Tlaib (D-MI) said the plans — which involve using facial recognition tools in digital displays to target advertising to customers and collect information on them — potentially pave the way for biased pricing discrimination.

“Studies have shown that facial recognition technology is flawed and can lead to discrimination in predominantly Black and Brown neighborhoods,” Tlaib wrote in the letter, which was posted on social media Tuesday. “The racial biases of facial recognition technology are well documented and should not be extended into our grocery stores.”

Kroger is the largest grocery store chain in the country with nearly 3,000 stores and $3.1 billion in profits in 2023. Kroger and other retailers already use electronic shelving labels instead of paper labels to rapidly adjust prices based on a variety of factors, including time of purchase, where a grocery store is located and other data.

The plan to use facial recognition technology could allow the retailer to build individual profiles on customers, based on data like their gender and shopping habits.

In an August letter sent to McMullen about the same plans, Sens. Elizabeth Warren (D-MA) and Bob Casey (D-PA) said they were concerned about the chain building “personalized profiles of each customer, and then use those profiles ‘to determine how much price hiking each of us can tolerate,’ quickly updating and displaying the customer’s maximum willingness to pay on the digital price tag.”

The use of facial recognition tools in Kroger stores also raises concerns about how Kroger intends to “adequately” safeguard customer data, the Warren and Casey letter said.

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[-] futatorius@lemm.ee 9 points 1 hour ago

This is a privacy intrusion that should be banned nationally.

[-] Flocklesscrow@lemm.ee 6 points 1 hour ago

The US government should already be breaking up Kroger for its monopolistic practices.

I expect most of the C Suite is simply waiting for whatever they see as the peak of their share price to sell off everything and move on to their next parasitic host.

[-] sunzu2@thebrainbin.org 1 points 30 minutes ago

US government enables oligopolies, why would they stop now?

[-] RobertoOberto@sh.itjust.works 1 points 30 minutes ago* (last edited 30 minutes ago)

...attracting criticism from lawmakers, who warn it could...

Oh my, if only there were someone with the resources and authority to do something about it.

[-] firepenny@lemmy.world 2 points 1 hour ago

Kroger is one of the more expensive grocery stores in my area. Less reason to go now. Aldi is the way

[-] lemmeBe@sh.itjust.works 8 points 2 hours ago

This is appalling.

So nice to live in the Balkans where prices are still on paper, and in some stores you can still barter depending on the quantity you're buying. 😄

[-] wrekone@lemmyf.uk 15 points 6 hours ago

A Kroger spokesperson said in a statement that the company’s business model is built on a “foundation of lowering prices to attract more customers.” “To be clear, Kroger does not and has never engaged in ‘surge pricing,’” the statement said. “Any test of electronic shelf tags is designed to lower prices for more customers where it matters most.”

I know these PR people get paid a lot to tell bald-faced lies, but I just don't understand how they live with themselves.

[-] Etterra@lemmy.world 7 points 5 hours ago

Because they're high-functioning sociopaths. About 1 in 100 people are, and they tend to gravitate into executive, sales, legal, marketing, "law" enforcement, and other careers where having little to no empathy or conscience is a distinct advantage.

[-] sunzu2@thebrainbin.org 1 points 2 hours ago

And people who own shit prefer to hire them for this "talent"

[-] MajorHavoc@programming.dev 37 points 13 hours ago* (last edited 13 hours ago)

I think they are absolutely, positively, going to breach their face database and everyone's purchase history all over the Internet.

I've been watching for an event like this with popcorn ready.

I've got a good/bad/terrible feeling that they're playing for keeps in the race to be the biggest consumer privacy headline public relations disaster.

[-] sunzu2@thebrainbin.org 3 points 2 hours ago

Purchase histories are already traded online i thought

[-] atrielienz@lemmy.world 18 points 12 hours ago

Mask mandates may not be in effect but I can wear one to the grocery store. This is stupid and I will not participate.

[-] PushButton@lemmy.world 6 points 10 hours ago

That might be ugly, but something like that...

[-] dan@upvote.au 106 points 18 hours ago

“To be clear, Kroger does not and has never engaged in ‘surge pricing,’” the statement said. “Any test of electronic shelf tags is designed to lower prices for more customers where it matters most.”

Isn't that the same thing? It doesn't matter if you raise prices on demand or lower them, the outcome is the same - different pricing at different times.

[-] barsquid@lemmy.world 2 points 1 hour ago

"No, no, it's totally different to lower prices when fixed income people are shopping and at all other times leave them the same, our lawyers were very certain of that."

[-] abigscaryhobo@lemmy.world 8 points 11 hours ago* (last edited 11 hours ago)

Yeah see it's not surge pricing! We actually lower prices whentheresnobodyintheaisle so that the discounts are passed on to you! Also we list the lowered price in the ads and apps so when you come in you can be surprised by power of our tech! and the updated price

[-] Letstakealook@lemm.ee 68 points 18 hours ago

This is all a misunderstanding! The high price IS the regular price. We lower the prices at certain times to benefit our customers, who we love so very much. This is totally not surge pricing!

[-] rand_alpha19@moist.catsweat.com 26 points 17 hours ago

"Well, you see, 'surge pricing' means raising prices during the most high-traffic times. Here at Kroger, we pride ourselves in raising prices slightly before and after the peak times, and that's technically not surge pricing! It's just dynamic pricing with surge characteristics."

[-] WoodScientist@lemmy.world 3 points 10 hours ago

"Alright you chucklefuckers. Here's the new law. You are required to have paper tags, the only discount you can offer is paper coupons sent through the mail to everyone in an area, and you're never allowed to alter your prices more than once per week."

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[-] theunknownmuncher@lemmy.world 31 points 15 hours ago

Oh no, I accidentally smudged a little bit of paint over the facial recognition camera lens... Oops!

[-] Linktank@lemmy.today 24 points 13 hours ago

Going to be hard to do when it's under a little black dome 45 feet up in the air. Also there's dozens of them...

[-] explodicle@sh.itjust.works 9 points 12 hours ago

sounds like a sombrero situation

[-] shininghero@pawb.social 11 points 13 hours ago

Oh no, I accidentally put paint in a super soaker and it squirted upwards on the camera! Silly me, I'm such a klutz!

[-] theunknownmuncher@lemmy.world 9 points 13 hours ago

Be careful to never shine a 20mW green laser into the lens of a camera!!

[-] sunzu2@thebrainbin.org 1 points 2 hours ago
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[-] just_another_person@lemmy.world 73 points 18 hours ago

We need a law in the US banning the use of computer assistance for identifying humans. Hands down. It's not accurate, and it only emboldens people controlling resources.

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[-] Badeendje@lemmy.world 16 points 14 hours ago

This is how you end up with laws mandating paper cards with pricing information.

[-] ItsComplicated@sh.itjust.works 38 points 17 hours ago

If companies can't protect the information they collect now, (a large portion of it gathered without consent), how are they going to protect even more information; and where can I opt out?....smh

[-] catloaf@lemm.ee 20 points 16 hours ago

The opt out comes in the form of a can of spraypaint.

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[-] PunnyName@lemmy.world 17 points 15 hours ago

And it definitely won't negatively affect people of color, at all, will it?

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this post was submitted on 21 Oct 2024
515 points (99.2% liked)

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