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submitted 2 months ago* (last edited 2 months ago) by NoSpotOfGround@lemmy.world to c/technology@lemmy.world

Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

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[-] superkret@feddit.org 570 points 2 months ago

Have they tried suing people who don't want to buy one?

[-] octopus_ink@lemmy.ml 241 points 2 months ago
[-] superkret@feddit.org 220 points 2 months ago

I was referencing how Elon is suing companies for not wanting to advertise on X. But this is amazing, too.

[-] BreadstickNinja@lemmy.world 57 points 2 months ago

Hmm, it's kind of like he has an established MO for when his businesses are failing due to his own poor decisions and lack of business sense.

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[-] Telorand@reddthat.com 40 points 2 months ago

Probably an effort to prevent scalping. Oh, how optimistic they were...

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[-] Brkdncr@lemmy.world 315 points 2 months ago

This should surprise no one. The reception was poor, delivery was poor. It’s a niche market item in an existing niche market. On top of that, the de facto spokesperson of Tesla isn’t well liked by a lot of potential buyers.

[-] hildegarde@lemmy.blahaj.zone 177 points 2 months ago

"niche market," is a way of saying they made a bad product few want.

pickup trucks are hardly a niche product especially in the us

[-] Hideakikarate@sh.itjust.works 112 points 2 months ago

I don't think I'd call that thing a pickup. I'm not gonna run to the farm and pick up a 1000lb bale of hay in that thing. A Baja looks like it has more bed space.

[-] deegeese@sopuli.xyz 50 points 2 months ago

A bad pickup truck is still just a pickup truck.

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[-] Ilovethebomb@lemm.ee 41 points 2 months ago

Most pickup truck owners don't do that either.

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[-] Nollij@sopuli.xyz 50 points 2 months ago

It makes more sense if you start from the other side - EVs are a niche market, and an electric truck is a small subset of that.

The Cybertruck sold 38,965 units last year, vs 33,510 for the Ford F150 Lightning.

[-] faltryka@lemmy.world 132 points 2 months ago

One of the things I love about my Lightning is that it doesn’t look like a fucking cybertruck

[-] SouthFresh@lemmy.world 87 points 2 months ago

Other truck makers tend to let their vehicles fully render.

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[-] ramble81@lemm.ee 67 points 2 months ago

Just wait till DOGE start requiring it for all government vehicles

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[-] corroded@lemmy.world 35 points 2 months ago

"Isn't well liked" is quite the understatement. "Despised" is more like it. I actually like the way the cybertruck looks, I think the technology is interesting, and if I really wanted to, I could probably afford one.

I wouldn't drive one if it was given to me for free. I'd rather take a taxi every day than drive a public display of support for the treasonous fascist manchild that owns the company.

Tesla's second biggest problem is their shit standards and quality control. Their first biggest problem is their shit corporate leadership.

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[-] JustZ@lemmy.world 180 points 2 months ago
[-] themadcodger@kbin.earth 143 points 2 months ago

Apparently Elon hates it when you call them swasticars, so definitely do not do that.

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[-] UnderpantsWeevil@lemmy.world 50 points 2 months ago

I can understand why Nazis like it, given the truck's habit of trapping you inside as it engulfs you in flames.

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[-] floofloof@lemmy.ca 136 points 2 months ago

The best thing they could do for their sales is get rid of all ties to Elon Musk.

[-] reseller_pledge609@lemmy.dbzer0.com 72 points 2 months ago* (last edited 2 months ago)

And get real professionals to design and build future models.

[-] spankmonkey@lemmy.world 46 points 2 months ago* (last edited 2 months ago)

Also have anyone who understands basic car design point out why shit like door opening buttons are a terrible idea in emergencies. Or why requiring the doors to lock during a software update is stupid. Or why putting electronics not designed for extreme heat is terrible. Or that trying to use cameras in bad weather isn't any better than human eyes....

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[-] neineon77@lemmy.blahaj.zone 134 points 2 months ago

I remember posting about how a guy with a cybertruck would be an immediate no go for me and I was told by a guy I was being too judgy lol

[-] PagPag@lemmy.world 85 points 2 months ago

It’s a solid real world filter.

This is definitely more acceptable than “no social media” being a red flag. Got that one before lol

[-] TheLowestStone@lemmy.world 66 points 2 months ago

No social media is a green flag IMO.

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[-] But_my_mom_says_im_cool@lemmy.world 41 points 2 months ago

Imagine a cyber truck bro listening to Joe Rogan in that thing. How does that not make every woman in sight instantly aroused?? /s

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[-] notfromhere@lemmy.ml 103 points 2 months ago

All they had to do was build a solid, reliable truck, and not be fascist. Instead they build a poorly glued together piece of shit and sieg heil. I fucking hate this timeline.

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[-] SDK@midwest.social 77 points 2 months ago

The Swasticar!

[-] Sprocketfree@sh.itjust.works 71 points 2 months ago

Is this the one they let musk design? Feels like a Simpsons episode...

[-] Test_Tickles@lemmy.world 70 points 2 months ago

Personally, I'm holding out for the Tesla minivan.

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[-] Toribor@corndog.social 67 points 2 months ago

So... how long before the federal government buys up a couple million of these things...?

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[-] GnuLinuxDude@lemmy.ml 66 points 2 months ago

I’m betting high odds he will force the federal government to buy them under the guise of a green EV transition. With trump’s full blessing, of course.

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[-] Glytch@lemmy.world 66 points 2 months ago

I wish journalist would stop calling this PS 1 Pontiac Aztek "futuristic"; it just highlights how shitty our future is going to be.

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[-] shikitohno@lemm.ee 62 points 2 months ago

Have they tried pulling out the "Make a vehicle that's not a massive and shitty death trap," or "Boot the Nazi from the company" stops? Because, I suspect doing those two might help it out.

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[-] RangerJosey@lemmy.ml 61 points 2 months ago

No thank you. I don't want a swasticar.

I'd love to have one of those new production old style beetles. But we can't buy them here because our govt sucks donkey dick.

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[-] KingThrillgore@lemmy.ml 52 points 2 months ago

I got some advice for them: Fire your CEO.

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[-] ininewcrow@lemmy.ca 51 points 2 months ago* (last edited 2 months ago)

I just had a talk with a friend of mine in southern Ontario who lives in a farming rural area. He likes cars and often does searches for used vehicles in his area. In a 200km area around Brantford, there are over 200 used Teslas on sale down there over the past month or two because people are dumping them because they don't like the brand.

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[-] rickdg@lemmy.world 51 points 2 months ago

Have they tried making a decent truck?

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[-] jaemo@sh.itjust.works 49 points 2 months ago

Why isn't the puny, petulant man-thing that runs the Nazicar Factory not suing us all for not buying them? That's how you deal with advertisers who don't wanna advertise with him so why not consumers who don't want to consume?

It's the next stupid, asinine step.

I hope anyone who ever admired this fuck face is deeply embarrassed. Or losing money.

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[-] Kiwi_fella@lemmy.world 45 points 2 months ago

Is that "all stops", as in they will get rid of that guy who very definitely did a Nazi salute?

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[-] drmoose@lemmy.world 40 points 2 months ago

Even if you ignore the politics it's just a terrible car that is way too expensive. I'm honestly surprised it sold any units at all but I guess people just like vanity toys.

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[-] finitebanjo@lemmy.world 36 points 2 months ago

Weird, I've heard Elon's pull out game sucks balls.

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[-] booganiganie@lemmy.world 36 points 2 months ago

Bit like Elon, Never lived up to the hype

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this post was submitted on 03 Feb 2025
1226 points (98.7% liked)

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