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I hope that this won't mean there will be more advertising in protected areas because it satisfies new requirements.
What's wrong with just a paper poster?
For the company, saves having to send someone out to replace it, instead just update it over 3G or whatever
In the article it also points out that this means you don’t have to waste paper, which is a plus, assuming they last.
Plus you can use real time bidding and let customers fight each other for prime hours, while also keeping low interest spots working.
That said, I guess we're closing in to those Minority Report street adds, that scan your face and give you personalized adverts.
This is more to replace the digital signs that currently use LCD/LED displays. It’s more readable in the daytime because it doesn’t need a ridiculously bright backlight to compete against the sun. Compared to those signs this uses dramatically less electricity because it only uses electricity when the image changes (reading the article some of the options run off a small battery pack like you could use to recharge your phone a few times). Iirc you also don’t really have burn-in issues with e-ink. It looks like their color reproduction has gotten a lot better with the latest generation, so this could be a really good fit for a lot of outdoor digital signs.
More targeted advertising, just what humanity needed.
this post was submitted on 11 Feb 2025
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Technology
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